Fresh Business Info – Monday, March 4, 2013

How to Fix 3 Common Online Marketing Mistakes

Can you relate? Do you get zero online traffic? Or maybe you have different marketing challenges: Perhaps you have traffic but aren’t converting those leads into paying customers. And when it comes to social media, maybe you feel like there’s no point, because it seems as if you’re broadcasting into a black hole.

Read more: http://www.entrepreneur.com/article/225471

Top Six Event Planning Tools

Planning an event, no matter what type it is or on what scale, can often be a daunting experience, especially for the novice. But even if you are a skilled and seasoned event planner, you may well often need a hand in the management and organisation of it to make life easier. Here are six event planning tools that can be used to assist in planning a wide range of events.

More more: http://www.eventchecklist.net/event-planning-tools/#ixzz2MXpwPozi

Relationships – The First and Last Responsibility of Any Business

An experience this past week drove home the importance of fostering meaningful relationships in business. Even if you sell lots of widgets to satisfied customers, something will eventually go wrong. Perhaps the wrong order, a damaged shipment or an over charge. The outcome of such mis-haps have more to do with the strength and quality of the relationship than anything else.

Read more: http://www.steamfeed.com/relationships-the-first-and-last-responsibility-of-any-business/

Ultimate Guide to Google AdWords (Ultimate Series)

Google gets searched more than 1 billion times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Read more: http://www.amazon.com/Ultimate-Google-AdWords-Series-ebook/dp/B008FOSH8K/

Sitting, Slouching and Shrugging At Work

If you’re reading this on your phone in the middle of a meeting, you may be doing the “Smart Lean.”

Read more: http://blogs.wsj.com/atwork/2013/02/25/sitting-slouching-and-shrugging-at-work/?mod=e2tw

Print Marketing Is Not Dead!

Some people might take the online only approach; that is focusing on seo, social media engagement, blogging and search engine marketing.

Read more: http://www.steamfeed.com/print-marketing-is-not-dead/

Webinar Recording: 10 Things I Wish I Knew About Blogging

As part of my 10 years of blogging anniversary I recently recorded a webinar in which I shared 10 things I wish I’d known when I started blogging and have included both the audio and slides from the webinar below.

Read more: http://www.problogger.net/10things-webinar/

How to Manage the Challenges of a Family Business

For the millions of family businesses operating in the United States, having little separating the dining table from the board room table can be the recipe for not only a family feud but also for business strife.

Read more: http://www.entrepreneur.com/article/225916?hootPostID=5eb3ab1d7e0fbd5aeb1f7b2abd9cc085

4 Customer Service Lessons from the Biggest Brands on Twitter

As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster, Mark Schaefer, and Jason Falls), customers have high expectations of brands using social to address customer service issue.

Read more: http://www.convinceandconvert.com/social-media-research-2/4-customer-service-lessons-from-the-biggest-brands-on-twitter

Ignite innovation? Lower costs? Turn to the crowds

Buying incremental bits of people’s time, talent, and experience through “crowd-sourcing” is an incredibly important trend, yet it’s s still flying under the radar for most companies.

Read more: http://www.businessesgrow.com/2013/03/03/ignite-innovation-lower-costs-turn-to-the-crowds/

Explode your marketing

Content marketers design campaigns with the hope that someone online will pick it up, that the content will go viral and explode across the Internet.

Read more: http://bowden2bowden.co/2013/02/28/explode-your-marketing-3of3/

What is Your Original Evergreen Experience?

The Original Evergreen Experience started as a mild protest against the ordinary; an ordinary request for an ordinary guesthouse, in an extraordinary woodland glade, with a peek-a-boo glimpse of the Puget Sound!

Read more: http://casudi.esse-group.com/architectural-design/what-is-your-original-evergreen-experience-2/

5 Simple Ways Content Builds Trust

It’s no secret that trust needs to be earned before bringing in new customers.

Read more: http://www.steamfeed.com/5-simple-ways-content-builds-trust/

Community Manager High-Five FlashMob at SXSW

Meet Community Managers From Around the World at the First Annual Community Manager High-Five FlashMob at SXSW.

Read more: http://www.eventbrite.com/event/5698265666#

Five Secrets Behind Effective Long-Form Content

Indeed, the increased speed at which information flows past us each day, combined with shifting screen sizes, have all meant that certain types of long-form content have gone the way of the dinosaur…

Read more: http://www.steamfeed.com/five-secrets-behind-effective-long-form-content/

7 Tips for Your Business Sign or Lawn Sign

You should be using a business sign, like a sandwich board or a lawn sign, to draw in traffic or build awareness for you business. Signage is an excellent way to help generate sales leads for your company.

Read more: http://ht.ly/hYsiC

Find and Protect the Productive Zone

Everyone has a productive zone, i.e., a time in which they prefer to work. They may not recognize it as such, but they have one. It’s that time of the day where ideas start to come together. It’s when the ideas are flowing faster than the person can write them.

Read more: http://www.writerightwords.com/find-protect-productive-zone/

Brian Solis talks to me about “What’s the Future of Business?”

Brian Solis talks with me about the future of business, which is the topic of his book: “WTF: What’s the Future of Business?”

Read more: http://www.youtube.com/watch?v=ZB18MGFmTLs&feature=youtu.be

Even Google won’t be around for ever, let alone Facebook

Some years ago, when the Google Books project, which aims to digitise all of the world’s printed books, was getting under way, the two co-founders of Google were having a meeting with the librarian of one of the universities that had signed up for the plan. At one point in the conversation, the Google boys noticed that their collaborator had suddenly gone rather quiet.

Read more: http://www.guardian.co.uk/technology/2013/mar/03/google-facebook-nothing-lasts-for-ever?CMP=twt_gu

The Most Innovative Social Media Companies 2013

For building a suite of communications apps that 300 million Chinese are talking through. That massive audience has flocked to Tencent’s WeChat (or Weixin, as it’s known in China), the Chinese Internet giant’s suite of social networking plug-ins, in less than two years.

Read more: http://www.fastcompany.com/most-innovative-companies/2013/industry/social-media

The international production that is a can of Coke

Perhaps it shouldn’t be surprising that Coca-Cola is one of the most recognizable drinks in the world, considering it takes just about the entire planet to produce a  single can.

Read more: http://holykaw.alltop.com/the-international-production-that-is-a-can-of-coke?tu3=1

Stop Being Busy, Start Being Effective

Trying to get their time can be next to impossible. It isn’t that they don’t want to talk, it is just that they are too busy.

Read more: http://millennialceo.com/leadership/stop-busy-start-effective/

Want to Harness the Power of the Crowd? Consider These Tips

Many hands make light work. Add to that the Internet, and the power of the crowd is changing the way people work and come up with ideas.

Read more: http://www.entrepreneur.com/article/225975?hootPostID=ee187cfb92df2138181047a460bd7f8a

What Does Customer Experience Innovation Mean?

This month, we’re tackling the idea of innovation. Too often, we believe, innovation is housed in the R&D department. It’s cloaked in secrecy until it becomes something – a new product? A stunning ad?
Read more: http://360connext.com/what-does-customer-experience-innovation-mean/

Leading Virtual Teams Effectively

Do you remember playing the telephone game as a kid? You’d say one thing to the person sitting next to you, and they’d pass on your message. Then the next person would pass on what they thought they heard and so on. The real fun of the game was when you heard the last person share what they thought was the message, and the first person share the message after that.

Read more: http://www.toddnielsen.com/international-leadership-blogathon/leading-virtual-teams-effectively/

5 Online Marketing Myths Businesses Believe

Below are 5 myths I hear on a regular basis from businesses. If you have some common myths to share, please do so in the comments.

Read more: http://smallbiztrends.com/2013/01/5-online-marketing-myths.html

The Social Life of Frank & Linh: Google Glasses

Read more: The Social Life of Frank & Linh: Google Glasses http://inklingmedia.net/2013/03/03/the-social-life-of-frank-linh-google-glasses/#ixzz2MYogj9AT
FiveTipsFriday Nurturing Customer Relationships

Marketers tend to focus a lot on customer acquisition. This is not altogether surprising. A marketer’s effectiveness is often judged based on how many new customers are brought to a company through marketing efforts. However, acquiring new customers, as you likely well know, is certainly not the end of the story.

Read more: http://claymanmarketingcommunications.wordpress.com/2013/03/01/fivetipsfriday-nurturing-customer-relationships/

Marc Eckō on Entrepreneurship as an Art Form

Marc Eckō is the founder of fashion lifestyle brand Eckō Unltd and Complex Media. From painting t-shirts in his parents’ garage to dropping out of pharmacy school to start his business, Ecko has created his own path to entrepreneurship.

Read more: http://www.entrepreneur.com/video/225963

Smartphones are ‘emasculating’

Mobile phones may generate the fastest-growing segment of Google’s revenue, but the experience of using them still bothers Google co-founder Sergey Brin.

Read more: http://news.cnet.com/8301-1023_3-57571612-93/sergey-brin-smartphones-are-emasculating/

Do News Releases Have SEO Value When Distributed Via a Wire?

This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization.

Read more: http://spinsucks.com/communication/do-news-releases-have-seo-value-when-distributed-via-a-wire/

Social Marketing Trends for 2013

Below is an article that recently appeared in BMA Buzz, one of the top outlets for B2B marketers worldwide.  BMA continues to be one of my favorite organizations for all they do for B2B.

Read more: http://blog.wcgworld.com/2013/03/social-marketing-trends-for-2013

Business Tips from the World of Stand-Up Comedy

I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival.

Read more: http://spinsucks.com/entrepreneur/business-tips-from-the-world-of-stand-up-comedy/

Social Media Smackdown: How the WWE Rules the Web

When it comes to successful social media strategy and adoption, large corporations tend to be classified as late adopters—that is, if they’re even paying attention to social channels at all.

Read more: http://www.v3im.com/2013/03/social-media-smackdown-how-the-wwe-rules-the-web/#ixzz2MZDUUBzu

March Madness Entrepreneurship Mashup: Call for Nominations!

We will be pitting young entrepreneurs (or a team of young entrepreneurs) against each other in a winner take all 16 person Entrepreneurship Mashup. Just like any March Madness winner, the victor of the Under30CEO Entrepreneurship Mashup will have to showcase the true qualities of a champion business leader; determination, passion, fortitude, and grit.

Read more: http://under30ceo.com/march-madness-entrepreneurship-mashup-call-for-nominations/

Google Shows ‘How Search Works’ With New Site

Ever wondered how Google’s search works? The company launched a new website Friday, appropriately called How Search Works, to give you a behind-the-scenes look at the process from start to finish.

Read more: http://mashable.com/2013/03/01/google-search-site/

How VCs Induce Entrepreneurial Teams to Sell Startups

Venture capitalists (VCs) play a significant role in the financing of high-risk, technology-based business ventures. VC exits usually take one of three forms: an initial public offering (IPO) of a portfolio company’s shares, followed by the sale of the VC’s shares into the public market; a “trade sale” of the company to another firm; or dissolution and liquidation of the company.

Read more: http://blogs.law.harvard.edu/corpgov/2013/02/27/carrots-sticks-how-vcs-induce-entrepreneurial-teams-to-sell-startups/

How to Rock Your Website Content Planning

All organizations want to have a website that connects with their audience. Imagine how much more impact you could have on the activists, donors, volunteers, and policymakers you seek to influence, if your website content rocked. Having compelling stories backed by facts and data can energize your grassroots efforts by inspiring your audiences and helping them identify with your organization.

Read more: http://www.frogloop.com/care2blog/2013/3/3/how-to-rock-your-website-content-planning.html

A startling look at income inequality in the United States [video]

Income inequality is a hot topic in America today, particularly when it comes to paying the piper that is Uncle Sam, but do Americans really understand how wealth is distributed?

Read more: http://holykaw.alltop.com/a-startling-look-at-income-inequality-in-the-united-states-video?tu3=1

Pre-order What’s the Future of Business and get the all new Conversation Prism for free

Good news! What’s the Future of Business is on its way to all the distribution warehouses. This means that your new book will ship this week or next.

Read more: http://www.briansolis.com/2013/03/pre-order-whats-the-future-of-business-and-get-the-conversation-prism-for-free/

10 Must-Read Inspiring Biographies of Business Leaders

Starting a business from the ground up can be at times lonely, stressful and all-consuming. Take a break and read the advice from successful entrepreneurs who’ve mastered the fields of technology,

Read more: http://www.entrepreneur.com/slideshow/225738?hootPostID=f3ae7e670d2e292322058260209d5ecb

How to Create Culture in a Culture-Less Company

If “fun” isn’t the F-word you most frequently associate with your job and your company is devoid of culture like Zooey Deschanel of emotion in 500 Days of Summer, I can relate.

Read more: http://www.thedailymuse.com/career/how-to-create-culture-in-a-culture-less-company/#ixzz2MaQlb6Gp
The Power of Starting Something Stupid by Richie Norton w/ Natalie Norton

Because Twitter, my favorite social medium, has taught me to think in sound bites, for your 140-character consumption, here’s how I would encapsulate the book:

Read more: http://whitneyjohnson.com/the-power-of-something-stupid-by-richie-norton/

The Inevitable Path of Google Glass in the Workplace

In this Sunday Comic, our friends Nitrozac and Snaggy at The Joy of Tech imagine what Google Glass would look like in the workplace. Will you try to wear the glasses in the office, or will you wait for Google Contacts?

Read more: http://mashable.com/2013/03/03/google-glass/

Inspiration for the Downtimes (Infographic)

Check out this infographic (below) from the startup organization Funders and Founders with recommendations on how to never give up on becoming a successful entrepreneur.

Read more: http://www.entrepreneur.com/blog/225603?hootPostID=4a5d992ac7e1a167eaa385860b4fb357

How to Write Content Where Visitors Determine Your Value

Regardless of price, value is always determined by the customer. And often, that value will rely upon how well the customer leverages your product or service

Read more: http://www.marketingtechblog.com/visitors-value/#ixzz2MaZK8pLH

New Crowdfunding Sites Boost Health Startups

When Dave Chase was looking to crowdfund his new company, Avado, last summer, he bypassed well-known sites like Kickstarter and went straight to Medstartr, which caters to health-related startups.

Read more: http://www.entrepreneur.com/article/225838?hootPostID=09128d14dbc3d301aa1a042c1c222598

Research reveals seven habits to grow your Twitter followers

Last year MIT produced some research on how to secure more retweets.  Georgia Institute of Technology have followed this up with 7 habits that the best Twitter users apparently have (as measured by increases in follower count).

Read more: http://www.adigaskell.org/blog/2013/02/28/research-reveals-seven-habits-to-grow-your-twitter-followers/

The “Paid Organification” Of Facebook: Why Facebook’s Plan Isn’t About Display Ads

The future of Facebook marketing isn’t about display ads. It’s about visibility and reach. There has been so much pre/post IPO chatter about the flawed Facebook display advertising model. It’s been mentioned that nobody clicks on ads and that ads have been ineffective.

Read more: http://marketingland.com/the-paid-organification-of-facebook-why-facebooks-plan-isnt-about-display-ads-12607

What Are The Best Times Of Day To Tweet?

Most brands and businesses are turning to social media to be visible amid all the competition. As well, Twitter is a great place to make possible buyers aware of your products.

Read more: http://www.ppcforhire.com/blog/2013/02/best-times-of-day-to-tweet/#ixzz2MafLUQTy

A Family Business With an Open-Minded Hiring Policy

Six feet tall with the proportions of an action figure, Dave Dahl has arms thicker than most people’s legs, a snowplow of a jaw, long hair and a chest that looks overstuffed with pride.

Read more: http://www.entrepreneur.com/article/225230?hootPostID=7f78ba7494b97e9c4395a29e8b385540

Google Search: What Are Rich Snippets and Why Should I Care?

Rich snippets are a type of on page mark-up.  They are the extra bits of text that appear under search results.

Read more: http://dashburst.com/google-search-what-are-rich-snippets/

SEO Beats PPC and SMM for Lead Generation [Infographic]

There has been lots of arguing around social media and SEO and which is the better source of traffic.

Read more: http://www.reviewzntips.com/seo-beats-ppc-and-smm/

Want to Really Network? Stop Using Social Networks

Sign in to Facebook. Tweet, pin stuff and then spend a few minutes on Google+. Okay, time for a coffee, and then a LinkedIn update. Networks are formed, and relationships are established.

Read more: http://www.entrepreneur.com/article/225576?hootPostID=e53e0c5d5374a9a257e84235cb603625

5 Reasons Your Blog Is Not Producing Results As You Expect

I am almost in the field of blogging from more than 4 years now. On daily basis, I see a lot of blogs being launched, as well as, being demolished. Only few of the blogs are consistent in the market that pass through all the major issues that come in their way, and finally are called as big or authority blogs.

Read more: http://www.postfever.com/blog-failure-reasons/

The 4 Essential Parts of an Email

Nearly 250 billion emails are sent every day, according to the 2012 Email Marketing Benchmark Report. That’s one email every 0.00000035 seconds.

Read more: http://www.entrepreneur.com/blog/225719?hootPostID=8e65a24a8026156ad3ffb44f8989da3c

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize;

Read more: http://www.wolf-howl.com/socialmedia/tasks-to-help-you-establish-your-brand-on-facebook/

How to Cultivate Emotional Engagement in #webdesign #infographics #marketing

Read more: http://amazinginfographics.blogspot.com/2013/03/how-to-cultivate-emotional-engagement.html

How Successful Companies Hire

Every company, no matter the size, wants to hire great people while spending less time and money. This isn’t a controversial statement, since most companies would agree their hiring process could use a diet and a makeover. Perhaps now is the best time to make streamlining your recruitment process a top resolution.

Read more: http://mashable.com/2013/03/03/successful-hire/

5 Tips for Customizing Your Pitch for Every Investor

Even if you stumble upon the greatest idea your field has ever known, it’s very possible potential investors won’t have familiarity with your market or understand why they should invest in you. It’s up to you to explain it to them.

Read more: http://www.entrepreneur.com/article/225688?hootPostID=fc5f7b191df6ac48fdf71c88b90fdc2f

5 Powerful SEO Tips For Writing Better Blog Posts

To be frank, if you give it a try Search Engine Optimization is not such a hard thing and it’s one of the most important tactics you should give priority to in your blog promotion strategies.

Read more: http://www.bloggingcage.com/5-powerful-seo-tips-for-writing-better-blog-posts/

10 Questions to Ask Before Hiring a Small-Business Attorney

When you hire an attorney, that professional will be handling some of your company’s most sensitive legal issues so it’s important to hire someone you feel comfortable working with.

Read more: http://www.entrepreneur.com/article/225395?hootPostID=9874a5cc584ee6a72f4415fd1d6ee7e9

Defining Your Market in 7 Steps

You’ve come up with a great idea for a business but you’re not ready to roll yet. Before you go any further, the next step is figuring out who your market is.

Read more: http://www.entrepreneur.com/article/225656?hootPostID=7cd8c34d8715c800e00834ec026d8971

Want a successful small business?

If you’ve been around my blog for more than five minutes you’ll know I’m pretty passionate about business success.

Read more: http://www.bizsugar.com/Self-Development/want-a-successful-small-business–3/

Business Startup Kits

These helpful and thorough kits will help you discover the nitty-gritty day-to-day aspects of starting and running more than 20 different businesses.

Read more: http://www.entrepreneur.com/startupkits/index.html?hootPostID=8761add114adf463dff867298cbea89c

Humility in Leadership: Myths, Fears, and Truths

Humility in leadership conjures vivid images in leaders’ minds. The images seem to fall into opposite camps: indecisive wimpiness or non-arrogant self-confidence.

Read more: http://www.toddnielsen.com/international-leadership-blogathon/humility-in-leadership-myths-fears-and-truths/

Manage Social Media the Easy Way in 2013 [INFOGRAPHIC]

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an industry expert, and extending the reach of your marketing.

Read more: http://blog.intuit.com/marketing/manage-social-media-the-easy-way-in-2013-infographic/#ixzz2MbDeEf8g

Infographic: Closing the Gap Between Sales & Marketing Through Sales Enablement

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever

Read more: http://www.marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/#ixzz2MbEQ2zKS

Infographic: Closing the Gap Between Sales & Marketing Through Sales Enablement

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever.
Read more: http://www.marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/#ixzz2MbF9CnDj

Current Entrepreneurship Statistics and Trends

The Business Administration recently released the 2012 Small Business Economy, its statistical report on small business. Because the report provides the latest available data on several key small business statistics, its publication provides me with an opportunity to update five charts that I have published at various times in various places, including Small Business Trends.

Read more: smallbiztrends.com/2013/03/entrepreneurship-statistics-trend.html

Reacting to Change: How to Survive Big Shifts in Your Business

The best approach to dealing with shifts in your business it to be as transparent as possible with employees.

Read more: http://www.mrryanconnors.com/reacting-to-change-how-to-survive-big-shifts-in-your-business/

“I” of the Consumer Week in Review

The first Sunday in March means we’re running up on the end of the first quarter of the year. Now is the time to hunker down and push through some of the major projects you had on your list when you started the year. Reassess what is important, and what you’re just “filling time” with. Knock out some priorities that you can point to later this year and say, we accomplished that!

Read more: http://www.zachhellermarketing.com/blog/2013/3/3/i-of-the-consumer-week-in-review.html

Performance Marketing Summit 2013 is Officially Sold Out

This will be the first Performance Marketing Summit, and we’re holding it back where we started 10 years ago at the Baruch College Vertical Campus.

Read more: http://blog.affiliatetip.com/archives/performance-marketing-summit-2013-is-officially-sold-out

Cookouts at Oxford and the quest for the ‘best sausage in the world’; how one entrepreneur found his mojo

David Beak graduated from Oxford with second class honours but says it was at the exalted university that he mostly developed his twin passions – cooking and sport

Read more: http://anthillonline.com/cookouts-at-oxford-and-the-quest-for-the-best-sausage-in-the-world

What should you do when business is slow? Rethink and reboot

Read more: http://anthillonline.com/what-to-do-when-business-is-slow-rebootOkay, January has been sluggish as usual. Maybe February, too. But that’s no reason to lose heart. In fact, it’s the best time to review your business and set strategy for the future.

Why I Write

Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate.

Read more: http://www.jeffkorhan.com/2013/03/why-i-write.html

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

In case you hadn’t noticed, Pinterest has been in the news a lot recently.

Read more:  http://www.jeffbullas.com/2013/03/04/how-to-use-pinterests-group-boards-to-get-more-exposure-for-your-business/#QDtjjvfs4MzZ1iqk.99

How to get more Word Of Mouth publicity

You are a business owner, a client and a customer. This gives you a superb opportunity to see what works, learn from it and apply it into your own business.

Read more: http://jimsmarketingblog.com/2013/03/03/how-to-get-more-word-of-mouth-publicity/

How To Ask For Advice: 4 Tips For Entrepreneurs

 

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