Fresh Business Info – Saturday, March 2, 2013

Top 50 mompreneur blogs to follow in 2013 [Infographic]

When you think success you may think high-powered, suit-and-tie-wearing entrepreneur. However, there is one type of entrepreneur who often gets overlooked despite having incredible smarts and an uncanny ability to take on more tasks than most workers can handle.

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Marissa Mayer, Telecommuting and The Business Woman Reaction

The top story I’ve been watching this week was the decision by Marissa Meyer, CEO of Yahoo, recently transplanted from Google, to end telecommuting at Yahoo by telling remote workers to come in or quit by June.

I’ve been slow to form an opinion on the matter for several reasons.

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3 Steps to Turn Your WordPress Site Into a Lead Generating Machine

Last week Brian and I both gave lightning talks at the Sacramento WordPress Meetup. Brian’s talk shared the 5 must have plugins we recommend for every WordPress website.

My talk covered how to turn your website visitors into clients and customers — more specifically I talked about website strategy and three steps you can take to turn your website into a lead generating machine.

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No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures

We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt.

Over the years, I’ve studied how disruptive technology affects consumer behavior and decision-making. I’ve also researched how businesses react (or don’t) to these changes. What I’ve learned is that barring a few exceptional instances of complete ignorance, organizations are open to adaptation if there’s indeed a case made for it and a path outlined to safely and cost-effectively navigate change.

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Social Media Curation Guide

Last year on SEOmoz, I published The Content Curation Guide for SEO, which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.

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Comcast Provides Online Service Security To Small Business Owners

There are hundreds of viable online applications that a business owner can choose from, file sharing from Dropbox or Box, hosted security solutions from Symantec and many other options.

While many of us are comfortable picking our own online applications, it can be  bit daunting for new users to know which online software to pick and use.

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Backers with Benefits: Why Companies Are Outsourcing to Kickstarter

Malasani’s company wasn’t exactly starving for funds. Almond+ is a sequel to Securifi’s first Almond product, a smartly designed router that has already sold tens of thousands of units on Amazon since it launched at the Consumer Electronics Show a year ago.

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What Real-time Marketing Can Learn From QR Codes

This week birthed substantial pondering about the present and future of real-time marketing, centered around what brands did right and wrong when attempting to culture jack the Oscars with tweets of varying degrees of irony and Youtility.

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6 Ways the Content Marketing Backlash is Getting it Wrong

As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post.

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Google explains how search works

Google created a website to explain how search works. It includes three topics:

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My 3 Main Reasons for Starting My Own Business

I had lunch yesterday with an old classmate. About eight years ago we trained together on a graduate programme we have in the UK called Teach First (same idea as Teach for America). It was great to see her, and we spent some time sharing stories about our lives since we’d last met.

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How to Position your Business for Success: 5 Surefire Strategies

any business venture is to attain success – a resounding one.

But interestingly, in the end, some businesses will succeed while others will fail (in fact, according to the United States Small Business Administration, 50% of small businesses fail within the first five years). What factors do you think are responsible for this difference in fate?

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Google+ Creates Sign-in: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

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How Can I Market an Unknown Product

One of the great things about the Internet is that it has leveled the playing field. Today a startup, small business or one-man band can become a player in its field through the use of smart online marketing. Here are three examples.

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Five Productivity Articles You Can Use

Being entirely uncertain of my safe return from SXSWi at the end of next week, I bid you all a fond — if preemptive — farewell. I don’t get out much, so this could get interesting.

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5 Questions on Business and Social Media With Brian Solis

We’re very excited to have Brian Solis with us today for this installment of the Business 2 Community Expert Interview Series. Brian is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media.

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How will the new Office for iPad work

The trouble with staring into a crystal ball for too long is that you might forget to look up occasionally. If you get too focused on trying to predict the future, you miss realizing that the entire landscape has shifted around you.

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D.C. Ranked as One of The Best Cities in the Country For Female Entrepreneurs

D.C. has garnered a variety of stigmas and reputations in the public eye that have ranged from being fairly accurate to wildly embellished, as well as both positive and negative. One reputation we’ve picked up that I’m actually particularly proud of is that D.C. has a population teeming with confident, highly-educated, ambitious, and self-possessed women.

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Coke CEO: Immigration reform good for business

Though I’m not an immigrant, I’ve lived certain aspects of the immigrant experience. I was born in New York City when my father was serving as Turkey’s consul general.

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[Cool Infographic Friday] Everything you need to know about mobile payment options

Personally, I buy everything online, especially groceries, takeout food, homewares, electronics, and clothing. The only things I can’t buy online are shoes (sorry Zappos – have had really bad luck with shoes that hurt my feet), handbags (I’m too picky and obsessed and I need to see myself with the bag on my shoulder and feel the weight of it), and fish for my aquarium (you know, um, living things).

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Facebook To Show New Look For News Feed Next Week

Facebook just sent out an invitation to the press for an event on Mar. 7 to show off a “new look” for its signature News Feed. That’s the central column where updates, photos, and videos from friends–and increasingly, ads–appear.

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Building a Niche Website

Everyone who has more than 17 minutes of SEO experience and decides to start up a blog/website has visions of Mashable-like, server-crushing traffic on the day of a new iPhone launch. However within 6 months of not making it onto Techmeme once, they give up, littering the digital highway with yet another abandoned WordPress blog. Don’t despair:

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Market the Feeling, Sell the Features

There is a difference between what your customers are receiving and the value that they’re getting from it that needs to be understood by everyone on your marketing team.

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Are Your Affiliates Adding Value? at Affiliate Summit East 2011


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