Fresh Business Info – Saturday, March 9, 2013

TED 2013: Five Big Ideas on the Future of Work

That’s the amount of time a typical professional spends working. And, as so many TED speakers discussed this week, the nature of work is changing. Technology is making once-stable careers obsolete, and raising questions about how educators and lawmakers should react.

Read more: http://www.linkedin.com/today/post/article/20130303202617-13780238-ted-2013-ted-speakers-reveal-five-big-ideas-on-the-future-of-work

Econsultancy and ethology: Digital Marketing Strategy for the Three Screens

From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer..

Read more: http://www.slideshare.net/mcorak/econsultancy-and-ethology-digital-marketing-strategy-for-the-three-screens

1 in 2 Businesses Have Outdated Online Listings

Online listings are an important part of local search visibility—yet surprisingly enough, new stats show that 49 percent of small businesses have never updated their online listings—and 1 in 2 businesses have seen online listings that aren’t accurate.

Read more: http://www.v3im.com/2013/03/local-search-1-in-2-businesses-have-outdated-online-listings/#ixzz2N3iUG38u

10 Tips for Getting Your Product Into Major Retail Stores

Getting your product into major retail stores is a dream many mom entrepreneurs have. This dream just came true for Mabel’s Labels.

Read more: http://www.themogulmom.com/2013/03/get-your-product-into-major-retail-stores/

10 Essential Marketing Skills Every Person Should Know

Marketing is the foundation of any brand. Without a good marketing campaign you’ll never be able to achieve your goals and visions for your project. Whether you are a one-person army or have a team of workers aiding you, these 10 essential marketing skills are ones you need to familiarize yourself with.

Read more: http://www.blogtrepreneur.com/2013/03/06/10-essential-marketing-skills-every-person-should-know/

Marketing Content During the Customer Lifecycle

We’ve established the value of content marketing here through many different posts.

Read more: http://www.toprankblog.com/2010/11/marketing-content-customer-lifecycle/

5 New Cool Ways to Finance Your Startup

The amount  of money that it takes to finance the startup costs of a business is  jaw dropping. It can depreciate your budget overnight and unless you  have access to financing options, it’s going to put you in considerable  debt.

Read more: http://under30ceo.com/5-new-cool-ways-to-finance-your-startup

3 Sources of Unreliable Business Reviews

I recently had a question from a reader about one of the huge, publicly traded companies that publishes user-generated reviews online.

Read more: http://www.mint.com/blog/consumer-iq/3-sources-of-unreliable-business-reviews-0313

How to Turn Difficult Customers Into Marketing Success Stories

When you run your own small business, you will inevitably work with a difficult customer (believe me, I have!). Difficult customers come in all shapes and sizes, whether they are perpetually grumpy and hard to please or come to the table with unrealistic expectations – and expect you to figure everything out for them.

Read more: http://www.networksolutions.com/smallbusiness/2013/03/how-to-turn-difficult-customers-into-marketing-success-stories

Thinking About Doing Business Internationally? Tips for Handling Multiple Currencies

If you have considered dipping a toe into importing or exporting, you may have balked at keeping up with the fluctuations in value of various currencies. Don’t even try, says Guido Schulz, global head of strategic management at Los Angeles-based AFEX, a foreign-exchange consultancy.

Read more: http://www.entrepreneur.com/article/226021?hootPostID=5c56ce9b687323f6c50925f7031f948e

10 Reasons I’m Attending Infusioncon: Ultimate Small Business Marketing Conference of the Year

Produced by Infusionsoft , Infusioncon is a 3 day conference, in Scottsdale, Arizona, where over 2,000 attendees learn (from the main stage and breakout sessions) and share with each other (during fabulous luncheons and breaks) about how to grow their businesses through sales and marketing.

Read more: http://www.smallbiztechnology.com/archive/2013/03/10-reasons-im-attending-infusioncon-ultimate-small-business-marketing-conference-of-the-year.html

Clearing Up Confusion Around Crowdfunding

Since the JOBS Act was signed into law almost a year ago, a vigorous debate about the merits of crowdfunding has occurred.

Read more: http://www.huffingtonpost.com/brian-r-knight/crowdfunding_b_2820309.html

10 More Creative Ways to Finance Your Startup

Every startup needs access to capital, whether for funding product development, for initial rollout efforts, acquiring inventory, or paying that first employee. Most entrepreneurs think first of bank loans as the primary source of money, only to find out that banks are really the least likely benefactors for startups.

Read more: https://www.google.com/reader/view/?hl=en&tab=my#stream/feed%2Fhttp%3A%2F%2Ffeeds.feedburner.com%2Fthisisgoingtobebig

Do you have to cheat to be successful on the social web

I spent a great part of my career in B2B marketing positions and the part I loved most was traipsing around the factory floor. I loved watching things work and being with people who were actually “making stuff.”

Read more: http://www.businessesgrow.com/2013/03/06/do-you-have-to-cheat-to-be-successful-on-the-social-web/

Viral marketing secrets revealed by Ivy League professor (new podcast)

And in this book, he reveals a simple framework that you can use to make your content and products go viral.

Read more: http://socialtriggers.com/viral-marketing-secrets/

Google Plus Releases New Layout for Profiles

Many Google+ users jumped on the search giant’s social network yesterday and found a completely new layout waiting for them when they accessed their profile
pages.

Read more: http://www.marketingpilgrim.com/2013/03/google-plus-releases-new-layout-for-profiles.html

NYC Event: Build An Enterprise – Date Your Leads and Marry Your Customers

Are you looking to strengthen your sales and marketing in 2013?  If so and you are in the New York City area on March 14th, you won’t want to miss ‘Build an Enterprise – Date Your Leads and Marry Your Customers’.

Read more: https://www.google.com/reader/view/?hl=en&tab=my#stream/feed%2Fhttp%3A%2F%2Ffeeds.feedburner.com%2Fthecollegeinvestor

Spring Clean Your Finances in 4 Simple Steps

As you’re spring cleaning your apartment or office, you’re probably digging out (and swimming in) receipts, old bills, and statements. Which can make getting your financial life organized seem even more daunting than overhauling your closet.

Read more: http://www.thedailymuse.com/money/spring-clean-your-finances-in-4-simple-steps/#ixzz2N4gdO2YG

10 Ways to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important.

Read more: http://blog.kissmetrics.com/true-love-with-customers/

Why clear communication is so important

Read more: http://holykaw.alltop.com/why-clear-communication-is-so-important-2?tu2=1

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers

At TopRank Online Marketing, we’ve been singing SlideShare’s praises for years. With over 50 pieces of content shared through the platform, some closing in on 100,000 views, we’re well aware of its power and potential.

Read more: http://www.toprankblog.com/2013/03/slideshare-best-practices-content-marketing-tips-from-top-slideshare-marketers/

Getting from Social Marketing to a Social Sales Force

Every day, a billion people share the most important moments of their lives on social media, from new jobs to newborns — and everything in between.

Read more: https://info.hearsaysocial.com/SocialSalesForce_Register2.html\

A Branding Exercise for Your Business: Write a Book

It’s easy to poke fun at the thousands of mediocre business books churned out annually.

Read more: http://www.businessweek.com/articles/2013-02-22/a-branding-exercise-for-your-business-write-a-book

Where Is The Content in Your Content Marketing? Seven Steps To Creating Truly Effective Content

A new study entitled “The Contentious State of B2B Content Marketing” shows how content has become an essential marketing strategy.  The findings of the survey point to a challenge I would imagine is vexing to your company: effectiveness.

Read more: http://marketers.blognotions.com/2013/03/08/where-is-the-content-in-your-content-marketing-7-steps-to-creating-truly-effective-content

Cold Calling is for Lazy Sales Reps

It goes way back to when I read one of Robert Kiyosaki’s books about starting your own business. He said, “Having a job is a sign of laziness.” Of course, it must be taken in context: If you aspire to be a successful business owner or entrepreneur, he’s telling you to get off your butt, leave the safety and security of your job, and get started already.

Read more: http://www.business2community.com/sales-management/cold-calling-is-for-lazy-sales-reps-0430796#3wtIu2Oo2iuJeTzz.99

How To Sell More – Guaranteed

Two days ago, my helpdesk forwarded me a message from someone who noticed that NeverColdCall.com did not have a proper mobile-enabled site set up (ironic, since my other business provides mobile sites to our clients who don’t have them).

Read more: http://www.business2community.com/sales-management/how-to-sell-more-guaranteed-0430799#OpP8FdjRhcFd3Dg7.99

4 Resources for Customer Service Skills Training

Nowadays employers are finding there are a number of effective customer service skills training systems and programs they can use to bring their staff up-to-date with modern workplace practices.

Read more: http://www.business2community.com/customer-experience/4-resources-for-customer-service-skills-training-0430813#36C3sIMdKPKe8i76.99

The Huge Difference Between Communication and Communications

I’ve developed an involuntary twitch in my forehead. Every time I hear the superfluous “S” at the end of communication. You might be thinking “Oh Michelle, you are being silly – it’s just an extra “S” what difference does it make?”

Read more:  http://www.business2community.com/strategy/the-huge-difference-between-communication-and-communications-0423404#mIgx2spClda4o7Vc.99

Small Business: Staying Alive Long Enough to Hit A Home Run

In the game of baseball, achieving a homerun may not be easy, but the concept is fairly straightforward. The batter must hit the baseball hard enough to launch the ball over the fence, thereby allowing the batter to safely reach home plate.

Read more: http://www.business2community.com/small-business/small-business-staying-alive-long-enough-to-hit-a-home-run-0430499#lrdeb8xbUZpBW8BH.99

3 Top WordPress Tips for Small Business

Small businesses using WordPress as their Web platform of choice are at an immediate advantage because of WordPress’ excellent design and ease-of-use.

Read more at http://www.business2community.com/small-business/3-top-wordpress-tips-for-small-business-0430274

Photoshop Your Sales Funnel: A Tutorial in Visual Content Marketing

I’m a visual content creationist. If somebody didn’t create it, then it’s probably not worth looking at. Take Pinterest as an example. Companies can choose to post all sorts of great visual material that they like, but if they don’t have a backbone full of unique content, then how will they stand out as unique?

Read more: http://www.business2community.com/content-marketing/photoshop-your-sales-funnel-a-tutorial-in-visual-content-marketing-0423234#TMGwSzwMl632eqKb.99

Are Your Marketing Messages K-Cups or Carafes

We live in an era of unprecedented individualization. Across even the most established industries and categories, products are now available in formats that cater to individual tastes and preferences, while offering extraordinary selection on demand.

Read more:  http://www.business2community.com/marketing/are-your-marketing-messages-k-cups-or-carafes-0423243#TpyDsvaRQej61hqq.99

Simple Steps For Improving Your Writing Skills For Inbound Marketing

Well, I’m glad we all got to step one together — that’s identifying that writing is not your strong suit. Don’t be ashamed. Not everyone is born a writer, just like not everyone is born to be a stud with numbers. The truth is, you don’t have to fake it; you can get better.

Read more: http://www.business2community.com/marketing/simple-steps-for-improving-your-writing-skills-for-inbound-marketing-0430365#LQ05mA0SlAc3SUOS.99

10 Offbeat Marketing Strategies for Small Businesses

What’s an effective, paid marketing stunt (paying someone to Tweet, celeb endorsements) that’s worth the cash for startups on a budget?

Read more:  http://www.business2community.com/small-business/10-offbeat-marketing-strategies-for-small-businesses-0430325#ye0uCE9Wqbtfke6v.99

The 6 Startup Stages Entrepreneurs Must Face

As far as I can tell, there are six stages in almost every startup life cycle. But to get to the last stage — a successful exit — founders have to overcome a lot of hurdles. They must solve a real problem for their customers, scale successfully and have the right people on their team first.

Read more: http://www.business2community.com/startups/the-6-startup-stages-entrepreneurs-must-face-0423104#WKhcbKZh1tOP121E.99

Ask the Chairman: Measuring Your Company’s Supply Chain Complexity

Product proliferation, global reach and extended supply chains are just a few of the reasons companies need to deal with increasing complexity. Therefore, one frequently asked question by companies is how do I measure my company’s supply chain complexity?

Read more:  http://www.business2community.com/strategy/ask-the-chairman-measuring-your-companys-supply-chain-complexity-0430245#cE1YfZsdb6spRYwp.99

Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them.

Read more: http://www.business2community.com/strategy/parent-entrepreneurs-when-the-personal-crowds-your-personal-brand-0423043#szhsGbgcLyxFRkx8.99

Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk

What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers?

Read more: http://www.business2community.com/digital-marketing/why-every-digital-marketer-needs-to-watch-amanda-palmers-ted-talk-0430036#BTGcjaZmU3hKTSJJ.99

Are You Trying to Sell Too Much

Across the board, from manufacturing to retail, companies seem to have a significant issue – controlling quality and service level across the full breadth of their product assortments. Put quite simply, many businesses are letting their portfolio get out of hand.

Read more at http://www.business2community.com/sales-management/are-you-trying-to-sell-too-much-0423051#y7UkSXiEQ7E5w9tE.99

7 Ways to Dominate Your Media Competitor Through Content Marketing

I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores.

Read more:  http://www.business2community.com/content-marketing/7-ways-to-dominate-your-media-competitor-through-content-marketing-0416250#fwQQivqcY1O1aYV5.99

3 Successful Websites And 3 Failures

There are different types of websites—some of them tend to be successful websites, and some of them tend to be failures. You can use our list to help ensure that you only ever build successful websites.

Rad more:  http://www.business2community.com/online-marketing/3-successful-websites-and-3-failures-0424280#mHxhyIG2L3FPTlD3.99

Getting Tax Sales Leads Without Playing The Tax Collector

Tax season may not inspire the same happy feelings of Christmas or Valentine’s but it is still not without its own exclusive share of sales leads and business opportunities. Then again, perhaps that is the reason why these sales leads would be particularly difficult to acquire. A season themed around taxes can put prospects both in the best and worst state of mind for things like tax consulting!

Read more: http://www.business2community.com/sales-management/getting-tax-sales-leads-without-playing-the-tax-collector-0424319#tdSkoHVxIsqapRHI.99

Cold Calling Secrets Your Sales Manager Won’t Tell You

A friend of mine who is a very, very talented salesperson and successful entrepreneur is finally working on a sales training program of his own, one that I know will be excellent. I’ll be sure to tell you about it once it’s completed.

Read more: http://www.business2community.com/sales-management/cold-calling-secrets-your-sales-manager-wont-tell-you-0430790#0tHC1ZEhxp0fTDPI.99

Get Your Team Emotionally Engaged for Exceptional Customer Experience

The truth is, a customer experience leader’s job is to take care of people. In order to get the best out of your team you need to get better engagement from your team.

Read more: http://www.business2community.com/customer-experience/get-your-team-emotionally-engaged-for-exceptional-customer-experience-0424345#bZlZdwXbki1VDTB0.99

Are You Afraid to Succeed in Sales? Why?

I read an interesting story this weekend about a salesman who consistently made $5,000 per month no matter what he did.

Read more: http://www.business2community.com/sales-management/are-you-afraid-to-succeed-in-sales-why-0430778#ecbT8dTCKCAQ2eiR.99

MakerBot’s Bre Pettis on the Next Industrial Revolution

To kick off the 20th year of SXSW Interactive, Bre Pettis, the co-founder of MakerBot (one of the leading companies in desktop 3-D printing), was selected to give the opening remarks.

Read more: http://www.entrepreneur.com/blog/226044

Is Corporate America a Startup

What makes an entrepreneur today? If you are a startup incubating within a large corporation, is that selling out? Questions about entrepreneurialism’s present and future were put to the test, deep in the heart of Texas on Friday.

Read more: http://www.entrepreneur.com/article/226038

Clever Apps Hint At How Images Will Change Social Networking

How you dress and how cool you’re being may be next-gen social network triggers.

Read more: http://www.fastcompany.com/3006811/tech-forecast/clever-apps-hint-how-images-will-change-social-networking

Should Sales Own Customer Experience

Closing deals and driving revenue has been at the top of the agenda since the dawn of commerce. However, the sense of urgency and bewilderment about how to grow a company is at an all time high. As I recently blogged,experiments with Chief Revenue Officers have largely failed  with the burden for revenue falling, historically, most heavily on sales, even if sometimes unfairly.

Read more: http://www.forbes.com/sites/christinecrandell/2013/03/09/should-sales-own-customer-experience/

Move Your Startup To Austin (For Free): The City’s Full-Court Press On Founders

The stakes are high Friday night in the Austin Hilton conference room where five founders are competing for the chance to move their companies to the city for free, to work and live in the Texas city that the South By Southwest conference calls home.

Read more: http://www.forbes.com/sites/meghancasserly/2013/03/08/move-your-startup-to-austin-for-free-the-citys-full-court-press-on-founders-sxsw/

Seven Business Strategies for Capturing the Next Golden Swan

A black swan is an unpredictable event, according to Nassim Taleb’s bestselling book, The Black Swan. The black swan can be positive or negative. I like to call the unexpected good events Golden Swans.

Read more: http://www.forbes.com/sites/billconerly/2013/03/08/seven-business-strategies-for-capturing-the-next-golden-swan/

MakerBot Founder: The Next Industrial Revolution Is Here

Bre Pettis believes we’re on the brink of the next industrial revolution. In this revolution, mass production is replaced with personalized production

Read more: http://www.inc.com/eric-markowitz/makerbot-founder-making-stuff-isnt-dead.html

7 Investment Principles for Entrepreneurs

 

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