Fresh Business Info – Sunday, March 10, 2013

5 Ways Startups Are Using Vine

Startups and small businesses are already experimenting with the new mobile service, creating and sharing 6-second videos with their social media fans and growing Vine followers. Vine videos that have surfaced so far run the gamut from showcasing products to offering sneak-peeks of a company’s behind-the-scenes office grind.

Read more: https://www.openforum.com/articles/5-ways-startups-are-using-vine/

Crowdfunding Could Be New Model for PBS

Public Broadcasting (PBS) may have hit on a new way to fund programming by using crowdfunding.

Read more: http://www.sustainablebusiness.com/index.cfm/go/news.display/id/24638

I’m starting another content company, and I plan to make a fortune

Now that Bleacher Report is in the rear view mirror, I am planning to launch another content company. It’s a “when” rather than an “if”… And I couldn’t be happier to be in this much-maligned business of creating and distributing original content.

Read more: http://pandodaily.com/2013/03/04/im-starting-another-content-company-and-i-plan-to-make-a-fortune/

3 Common Mistakes to Avoid When Naming Your Business

Picking the right business name is an important first step toward creating a successful company, but not everyone hits the jackpot on the first try.

Read more: http://www.entrepreneur.com/article/225859?hootPostID=bdee19635b31eef4b867bbf3a24fd203

Google AdWords Upgrade Makes It Easier To Advertise On More Devices With Enhanced Campaigns

Google AdWords makes it easy for you to advertise your product or service on Google search result pages or in its advertising network. Recently Google rolled out Enhanced Campaigns, offer advertising more options.

Read more: http://www.smallbiztechnology.com/archive/2013/03/google-adwords-upgrades-makes-it-easier-to-advertise-on-more-devices-with-enhanced-campaigns.html

Making Sustainability Profitable

Organic products were a luxury with little market to speak of when Ibrahim Abouleish founded Sekem, Egypt’s first organic farm, in Cairo in 1977. The years Sekem spent honing sustainable cultivation practices paid off, though, in 1990, when it moved into growing organic cotton.

Read more: http://hbr.org/2013/03/making-sustainability-profitable/ar/1

What Facebook’s New News Feed Means for Marketers

Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by different feed categories like Music, Photos, Games and Close Friends. At first glance, the changes appear to be a win-win for users who want more control over their Facebook homepage, but the redesign may prove to be more of a mixed bag for marketers

Read more: http://mashable.com/2013/03/07/facebook-news-feed-marketers/

Why Business Plans Don’t Work And ‘Pivoting’ Is Nonsense

A few weeks ago, I had the total pleasure of chatting with Mike Michalowicz, an entrepreneurial expert dedicated to putting the life (and authenticity) back into business, and helping small businesses grow exponentially.

Read more: http://www.forbes.com/sites/kathycaprino/2013/03/05/why-business-plans-dont-work-and-pivoting-is-nonsense/?ss=forbeswoman

Content Marketing: What The Inc 500 Know That The Fortune 500 Do Not

Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.

Read more: http://heidicohen.com/content-marketing-what-the-inc-500-know-that-the-fortune-500-do-not/

3 Essential Steps to Adding Another Line of Income to Your Business

We all need multiple lines of income. No one wants to be at the mercy of one big client or even one big product.

Read more: http://www.nfib.com/business-resources/business-resources-item?cmsid=62233

3 Steps to Keep Growing

Your business is not a start-up anymore. How do you allocate capital and resources to create sustainable growth?

Read more: http://www.inc.com/karl-and-bill/3-steps-to-keep-growing.html

How to Use Facebook Custom Audiences to Target Your Market

It’s clear businesses have taken to Facebook. According to the company’s statistics, 500,000 pages have used Facebook’s Promoted Posts in the company’s fourth quarter with 30 percent of those being new advertisers and 70 percent being repeat customers.

Read more: http://smallbiztrends.com/2013/03/facebook-custom-audiences-how-to.html

How to Create an Enchanting Business Plan

Here is the second post in my series about planning, pitching, and launching a new business venture. In partnership with Microsoft and Office Web Apps, I’ve created a Word document that outlines a good business plan.

Read More: http://blog.guykawasaki.com/2012/01/how-to-create-an-enchanting-business-plan-officeandguyk.html#ixzz2N7fqGKIj

50+ Events in Real-Time Marketing, Mobile Strategy and More

Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable‘s Events Board has something for you.

Read more: http://mashable.com/2013/03/07/events-marketing-mobile-strategy/

How to fix (or improve) your company’s social media program

Last week, we came across Go-Gulf’s social media team infographic (above) and found some of the numbers on it pretty interesting. (The infographic was based on a 2012 survey of more than 2,700 social media professionals conducted by Ragan/NASDAQ OMX Corporate Solutions.)

Read more: http://blog.tickr.com/?p=330

From Mobile to Social Media to Disruptive Tech: A Preview of This Year’s SXSW Interactive

Whether attending in person or keeping a watchful eye for reports online, technology entrepreneurs and enthusiasts alike are gearing up for this year’s SXSW Interactive (SXSWi) festival. It is arguably the go-to event for digital creatives and innovators from all over the world to meet and share their ideas.

Read more: http://www.entrepreneur.com/article/226033?hootPostID=504c310afec3dcca42284a462850ad0b

6 Parts of Your Marketing You Should Always Be Optimizing

It probably goes without saying, but we’re huge fans of optimization here at HubSpot.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34218/6-Parts-of-Your-Marketing-You-Should-Always-Be-Optimizing.aspx#ixzz2N7k43feD

Pandora’s CEO Is Stepping Down

Pandora announced Thursday CEO Joe Kennedy will be stepping down after 10 years in charge of the company. Kennedy will stay on until a successor is found.

Read more: http://mashable.com/2013/03/07/pandora-ceo-joe-kennedy-is-stepping-down/

Local Search: 1 in 2 Businesses Have Outdated Online Listings

Online listings are an important part of local search visibility—yet surprisingly enough, new stats show that 49 percent of small businesses have never updated their online listings—and 1 in 2 businesses have seen online listings that aren’t accurate.
Read more: http://www.v3im.com/2013/03/local-search-1-in-2-businesses-have-outdated-online-listings/#ixzz2N7mfVE5j

Hey, Small-Business Owner: Do You Shop Local

If you’ve been trying to keep shoppers loyal to your small business and out of the big chain stores, you’re not alone.

Read more: http://www.entrepreneur.com/blog/223079?hootPostID=0b56635fdf2e19ba23c60c756fc81ae5\

3 Essential Steps to Adding Another Line of Income to Your Business

You don’t necessarily need multiple lines in separate businesses, though I have several myself. It’s possible to build new lines of income within your existing business

Read more: http://www.nfib.com/business-resources/business-resources-item?cmsid=62233

Yahoo pays CEO Marissa Mayer $1.1 million bonus for 5 months of work

The award disclosed Wednesday supplements Mayer’s annual salary of $1 million and $56 million in long-term stock compensations that she received after Yahoo Inc.

Read more: http://www.nydailynews.com/news/national/yahoo-pays-ceo-1-1m-bonus-5-months-work-article-1.1281810#ixzz2N7q0Qt8k

4 Ways to Pull Ahead of Your Competitors in Business

Think about that statement. It’s the reason why some of the best ideas can flop, and why some of the most average people can be wildly successful.

Read more: http://www.entrepreneur.com/article/225914

Build a Better Online Network

Most managers today understand how to use online tools to build and expand their networks. It’s easy to reach out to industry contacts and colleagues through LinkedIn, Facebook, and Twitter.

Read more: http://hbr.org/tip?date=030813&utm_campaign=Socialflow&utm_source=Socialflow&utm_medium=Tweet

Beware of Investments Promoted as ‘Just Like a C.D.

A recent New York Times article highlighted the sad trend of investors getting fleeced after putting their money in exotic, alternative investments they hoped would help them recover from past investing losses.

Read more: http://bucks.blogs.nytimes.com/2013/02/26/beware-of-investments-promoted-as-just-like-a-c-d/

Thinking About Doing Business Internationally? Tips for Handling Multiple Currencies

If you have considered dipping a toe into importing or exporting, you may have balked at keeping up with the fluctuations in value of various currencies. Don’t even try, says Guido Schulz, global head of strategic management at Los Angeles-based AFEX, a foreign-exchange consultancy.

Read more: http://www.entrepreneur.com/article/226021?hootPostID=6c66fc80e0643bf809c81665f23c6f99

3 Common Mistakes to Avoid When Naming Your Business

Picking the right business name is an important first step toward creating a successful company, but not everyone hits the jackpot on the first try.

Read more: http://www.entrepreneur.com/article/225859

How To Get Your Business Listed Online with Citations

Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to.

Read more: http://courtneyengle.com/2013/03/07/how-to-get-your-business-listed-online-with-citations/#.UTxLpjcZQwA

How to Run a Successful Facebook Marketing Campaign

Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there are some things that you need to understand about what makes Facebook the next big thing and why you should be paying attention.

Read more: http://www.searchenginejournal.com/how-to-run-a-successful-facebook-marketing-campaign-by-noman-ali/59885

How to really make Twitter work for your business

By now entrepreneurs and small business owners should be aware that marketing from social media platforms is highly advantageous—namely Twitter. I thought I knew it all when it came to utilizing Twitter for marketing efforts, however, the old saying “you never stop learning” proved to be very true

Read more: http://www.successful-blog.com/1/how-to-really-make-twitter-work-for-your-business

Perception is a Key to Successful Marketing

When I first visited Chicago with my parents, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about what a wonder of engineering it is. It’s 4.56 million gross square feet, 110 stories high, took 3 years to build, and used enough concrete to make an eight-lane, five-mile-long highway.

Read more: http://www.marketingtechblog.com/perceptions/#ixzz2N83fq854

Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads

Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year.

Read more: http://www.toprankblog.com/2013/03/online-marketing-news-mar082013/

Are You Marketing to Hispanic Men

You know that Hispanics are a huge, and growing, market in the United States—but did you know that your business might be missing out on profits if you aren’t targeting an unexpected group of Hispanic customers

Read more: http://www.networksolutions.com/smallbusiness/2013/03/are-you-marketing-to-hispanic-men

The Pros and Cons of Launching Your Business From Home

Looking for a way to launch your business with the minimum investment possible? Then consider setting up shop in a home office rather than a commercial space.

Read more: http://www.entrepreneur.com/article/226007?hootPostID=9557c2074da7e515df5caf373c490c6d

Segmenting the Investment Crowdfunding Market

It’s tough to navigate the competitive landscape of U.S. investment crowdfunding as new platforms come online each day. Looking to capitalize on the digitization of our private capital markets, they’re positioning across geographies, industry verticals, investor classes and/or motivations, and security types. Who’s who?

Read more: http://www.thecrowdcafe.com/segmenting-investment-crowdfunding/

Rich Rao of Google: Ever-Evolving to Meet Changing Small Business Needs

These days, technology evolves at the speed of light, as do the technology needs of small business. Rich Rao, Director of Worldwide Sales and Operations for Google, joins Brent Leary to discuss Google small business technology and the changing technological needs of small businesses.

Read more: http://smallbiztrends.com/2013/03/google-small-business-changing-needs.html

Turning prospects into customers

sense of what their challenges are, ask a lot of open-ended questions and listen to their responses. This can help you learn the prospects’ pain points, along with their wants and desires.

Read more: https://wellsfargobusinessinsights.com/turning-prospects-into-customers

GinzaMetrics Announces Automated Keyword Management for SEO and Content Management Platform

GinzaMetrics, a leading enterprise SaaS search engine optimization and content marketing platform, today announced the availability of Automated Keyword Management for its users.

Read more: http://www.sfgate.com/business/prweb/article/GinzaMetrics-Announces-Automated-Keyword-4336311.php#ixzz2N86sZsnR

Get Started Fast With Our 20-Part Online Marketing Course

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?

Read more:  http://www.copyblogger.com/online-marketing-course/

Do brands really need to become customer’s friends

Lee Odden just shared an eBook today talking about social media predictions and he has a great point about brands connecting with their audience on a one-on-one level

Read more: http://threadwatch.org/node/17653

Yappem’s Social Network Rewards Users For Talking About Brands

Yappem, which launched out of private beta this week, gives users a chance to earn gift cards in exchange for posting about day-to-day interactions with brands and businesses. In essence,Read more:

Read more: http://mashable.com/2013/03/08/yappem/

Breakdown: Converged Media Workflow

Customers already experience advertising, corporate content, editorial, and social media at the same time, often in an integrated manner, although most brands do not approach the experience in one deployment. As Facebook, Twitter deploy social ads that utilize earned and owned content amplified by paid, these worlds are quickly merging.

Read more: http://www.web-strategist.com/blog/2012/09/03/breakdown-converged-media-workflow-coordinating-paid-owned-earned/

Interview: Shama Kabani and the Timely Success of the Marketing Zen Group

When Shama Kabani graduated with a Masters degree in Organizational Communication from the University of Texas at Austin in 2008, Facebook’s popularity was just coming up on that of MySpace, and Twitter was still the new kid on the block.

Read more: http://under30ceo.com/interview-shama-kabani-and-the-timely-success-of-the-marketing-zen-group

How Crowdfunding Fills Gaps Created by the Venture Capital Industry

2013 presents more than an opportunity for small businesses and investors. In 2012, we saw the exponential growth of crowdfunding investments around the world. Never before have entrepreneurs been able to raise such a significant amount of capital to jumpstart their businesses.

Read more: http://www.crowdsourcing.org/editorial/how-crowdfunding-fills-gaps-created-by-the-venture-capital-industry/24445

ReachLocal’s Success Expands to Businesses That Use It

“ReachLocal statistics are easy to see how the customers increase,” Britton says in a video on ReachLocal’s site. “You can see it increase in phone calls, web orders, and in e-mails.”

Read more: http://www.smallbiztechnology.com/archive/2013/03/reachlocals-success-expands-to-businesses-that-use-it.html

Business Owners Fed Up With Washington, But Many Are Optimistic on Their Prospects

Business owners are frustrated with the fiscal turmoil in Washington, D.C., but nearly half of them — 45 percent — are at least somewhat more confident in the growth prospects for their business than they were a year ago.

Read more: http://www.entrepreneur.com/article/226039?hootPostID=0baa369b83948df0197c3b4d30833a7c

Marketers Puzzled Over Lack of Ads in Facebook’s New Feeds

The ability to target, say, image-rich ads to the Photos feed, or promote a brand-related jingle to the Music Feed ads would be “definitely a great opportunity for advertisers.

Read more: http://www.adweek.com/news/technology/marketers-puzzle-over-lack-ads-facebooks-new-feeds-147767

SEO and Content Marketing does it really work

I know that using best SEO and Content marketing practices work and have used them to market and build my own companies for years.

Read more: http://assistsocialmedia.com/seo-content-marketing-does-it-work/

8 Tips On How To Create Successful And Innovative Products

Below are characteristics which your product or brand has to have if it is to be profitable. They are elaborative. Apply them to your product.

Read more: http://under30ceo.com/8-tips-on-how-to-create-successful-and-innovative-products

Understanding Affiliate Marketing Lingo

Ok, I know this post isn’t going to be earth shattering for most. But I get a lot of newer, aspiring affiliates on the Sugarrae site and when you’ve never done affiliate marketing before, all of the terms can get a little confusing

Read more: http://www.sugarrae.com/affiliate-marketing/understanding-affiliate-marketing-lingo-glossary-of-terms/

To Sell is Human: A Communicator’s View on New Business

After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change).

Read more: http://spinsucks.com/entrepreneur/to-sell-is-human-a-communicators-view-on-new-business/

A Realistic View of What Data Brokers Actually Know About You

There are the firms and sites that compile public data about you and offer it up to anyone, and then there are the data brokers quietly sketching a picture of you from your purchases and behaviors.

Read more: http://lifehacker.com/5989337/a-realistic-view-of-what-data-brokers-actually-know-about-you

Meet Your New R&D Team: Social Entrepreneurs

While the public sector may be embracing market forces, most corporate social responsibility (CSR) departments still face significant obstacles when it comes to unlocking core capabilities.

Read more: http://blogs.hbr.org/cs/2013/03/meet_your_new_rd_team_social_e.html

5 Implications Of The New Facebook News Feed For Your Business

This is not a delivery change, it’s a redesign. This does NOT affect the delivery algorithm for the News Feed. The addition of content-specific feeds does not impact content delivery.

Read more: http://socialfresh.com/newsfeed-facebook-new

[Cool Infographic Friday] The App Economy

Read more: http://www.socialfish.org/2013/03/the-app-economy-infographic.html

Couch Sessions for Small Business Owners

Are you a struggling, frustrated or just inquisitive small business owner? Got a question you just can’t seem to find the answer for? Please submit your small business questions on this page in the right-side column.

Read more: http://www.amichelleblakeley.com/couchsessions/

5 Lessons On Small Business Marketing From SXSW 2013

SXSW 2013 began today and this is a great time for small business in Downtown Austin to attract a lot of customers. Austin, the city, is actually proud to be known as a city that is “weird” and what that should mean to Small Business is the word Innovative. It is very interesting to see the techniques used to attract customers.

Read more: http://www.smallbiztechnology.com/archive/2013/03/5-lessons-on-small-business-marketing-from-sxsw-2013.html

Crowdfunding breaks financial barriers for businesswomen

WOMEN are more successful at crowdfunding startup and growth capital than they are at securing traditional forms of financial support.

Read more: http://www.allmediascotland.com/media-releases/47015/crowdfunding-breaks-financial-barriers-for-businesswomen/

The 4 Stages of the Inbound Marketing Strategy

Everybody, it seems, is talking about inbound.  The word is interchangeable with “content”, “attraction”, “pull”, but the principals are the same.

Read more: http://influenceagents.com/4-stages-inbound-marketing-strategy/

Content Marketing: 4 Tools for Content Inspiration

If you’re business isn’t engaged in content marketing, you’re behind the curve. Content marketing is a critical part of any integrated marketing strategy.

Read more: http://www.chamberofcommerce.com/business-advice/marketing/content-marketing-4-tools-for-content-inspiration-3319

10 Ways to Engage Your Audience with Social Media

At the beginning of the year, I outlined 15 social media concepts to help make you a more marketable social media professional in 2013.

Read more: http://trap.it/#!discover/id/d93af7e9-f128-4c5c-975a-2415a98b9665/articles/6Ev1IdrIB002q6IvMiXq

How much should business owners work?

Business owners tend to work many hours building their businesses. But how many hours a week is considered “normal”? This report shows the habits of other business owners.

Read more: http://www.bizsugar.com/Self-Development/how-much-should-business-owners-work

Best Social Media Presence of a CEO

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm.

Read more: http://industry.shortyawards.com/category/5th_annual/ceo/lx/dave-kerpen

The Secret to Motivating Your Team

When your employees do something awesome—whether it’s finishing a project three weeks ahead of time.

Read more: http://www.thedailymuse.com/career/the-secret-to-motivating-your-team/#ixzz2N9mUF16z

The Gap Between Social Media and Business Impact: Introducing the 6 stages of social business transformation

In business, social media is becoming a lot like email: every company has it. But, unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Read more: http://www.linkedin.com/today/post/article/20130306173919-2293140-the-gap-between-social-media-and-business-impact-introducing-the-6-stages-of-social-business-transformation

TD Bank CIO Boosts Productivity With Social Software

TD Bank Group is seeing time savings and productivity gains from social software employees use to create blogs and online communities that help them connect with colleagues, said Glenda Crisp, vice president and CIO of corporate technology.

Read more: http://blogs.wsj.com/cio/2012/07/27/td-bank-cio-boosts-productivity-with-social-software/

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

As a startup founder, getting noticed can be one of the toughest tasks you’ll face.

Read more: http://www.entrepreneur.com/article/226032?hootPostID=3e68c96fda888715c1e02c732e44e192

List of Tech and Media Focused Corporate Innovation Labs

For many years, forward moving companies have been investing in innovation centers that are being used for companies to tap into new technologies, media,and devices.

Read more: http://www.web-strategist.com/blog/2012/12/19/list-of-tech-and-media-focused-corporate-innovation-labs/

How to Buy More Time, Re-Focus on Growth and Boost Business Success!

I’ve said it time and time again. As entrepreneurs, time is our most valuable commodity.

Read more: http://www.chrisducker.com/smart-entrepreneurs-buy-time/#more-14569

Can personality-based businesses scale?

The Creating Fame philosophy is all about leveraging your personal brand in your business. BUT whenever you do this a problem arises . . .

Read more: http://lkrsocialmedia.com/creatingfame/can-personality-based-businesses-scale-chase-bank-thinks-so/

The Beginners Guide To Bitcoin – Everything You Need To Know

In February 2013, version 0.8.0 of Bitcoin was released. This virtual payments system is the financial equivalent of Latin, the language with no native speakers. In the case of Bitcoin, though, what you are dealing with is a financial structure with no central bank, no one regulatory body as such, and no physical form.

Read more: http://www.monetarism.co.uk/the-beginners-guide-to-bitcoin-everything-you-need-to-know/

How to Get Started With a Company Blog (Video)

It’s clear that companies that maintain a blog get more traffic, visits and leads via the Web. The “rub” is that it takes work. In the following video interview, I give my take on what it takes for a solopreneur, start-up, small business or a division of a corporation to get started.

Read more: http://www.rightmixmarketing.com/business-blog/start-company-blog/

How Smart Marketers Use WordPress Like a Boss

Imagine that you’re hosting a dinner party where you really need to make an impression.

Read more: http://www.firepolemarketing.com/2013/03/08/wordpress/

Google Plus: The Definitive Getting Started Guide

Google Plus has the reputation as being the social network you love to hate.  It has been called a “Ghost Town”, “The Dead Zone”, and a host of other less than flattering (and far less than accurate)  names.

Read more: http://socialnotz.com/blog/google-plus-the-definitive-getting-started-guide/

Announcing the “4 Fundamentals”, Merrell Partnership/Giveaway, and Live Q&A

In 2012, Merrell themselves noticed that I wore Merrell. DMs were sent, and the seeds of a partnership were born. Today, I’m thrilled to formally announce that I’m collaborating with Merrell in 2013 to get more people outdoors.

Read more: http://www.fourhourworkweek.com/blog/2013/03/08/announcing-the-4-fundamentals-merrell-partnershipgiveaway-and-live-qa/

Marketing Biz: TripleLift, AdStage & Discover.ly

The week in marketing was all about trends and innovation, from TripleLift’s trending image ad units to Discover.ly’s social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind.

Read more: http://marketingland.com/marketing-biz-triplelift-adstage-discover-ly-35713

Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today’s target? The B2B community.

Read more: http://marketingland.com/twitter-touts-b2b-lead-gen-capabilities-35735

Free places to promote crowd funding

Promote your crowd funding event to the masses.  Below you will find a collection of links to places where you can promote your crowd funding event for free or a small fee online.

Read more: http://fundmefundyou.com/free-places-to-promote-crowd-funding/

The 5 Traits of the Agency of the Future

Successful agencies help their clients build closer relationships with their audiences.
But to build connected brands for clients, agencies themselves need to move beyond
their obsession with digital channels and get focused on understanding audiences.
And they need to do so in real time.

Read more: http://www.digiday.com/agencies/the-5-traits-of-the-agency-of-the-future/

How To Beef Up Your Business Blog

72,000,000.  That’s the approximate number of live business blogs on the internet. Blogging is no longer reserved for the social media or tech savvy.

Read more: http://www.likeable.com/blog/2013/03/how-to-beef-up-your-business-blog/

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

As a startup founder, getting noticed can be one of the toughest tasks you’ll face.

Read more: http://www.entrepreneur.com/article/226032?hootPostID=f1be0f25bb0154ef84bb48b11f26c8d8

Manisha Thakor: Put Your Investment Plan on Paper

For over a decade I had the honor of working for one of our nation’s great long-term investors, Fayez Sarofim. One of the many lessons he taught me is, “Nervous energy is a great destroyer of wealth.”  I can’t think of a better take-away for investors from the 2008 market meltdown.

Read more: http://stream.wsj.com/story/experts-journal-reports/SS-2-135503/SS-2-183931/?mod=wsj_streaming_experts-journal-reports

Business Finances For Beginners

When it comes to running a successful business, it is essential to make sure all your bases are covered, that your finances are recorded and kept in check.

Read more: http://under30ceo.com/business-finances-for-beginners

How To Start Networking — And Succeed

Whether you’re looking for a new job, growth opportunities within your current organization, connections to investors, or warm sales leads, strong networking skills are crucial for success.

Read more: http://www.forbes.com/sites/gaurisharma/2013/02/28/a-force-to-be-networked-with/

Want More Sales? Invest In Customer Service.

I’ve attended countless sales seminars. I’ve learned about turning cold calls into warm calls. I’ve learned about inbound marketing.

Read more: http://www.likeable.com/blog/2013/01/want-more-sales-invest-in-customer-service/

6 Unavoidable Tasks That Go With Business Blogging

So blogging is a rage, and it has been like that for a while. It also doesn’t seem to lose momentum, which is incredible.

Read more: http://www.rightmixmarketing.com/business-blog/business-blogging-tasks/

Impacting The Sales Cycle with Social Media. Talking with David Meerman Scott

In this podcast Steve Farnsworth talks with noted new media marketing thought leader David Meerman Scott about impacting your sales cycle, whether social media is appropriate for a niche market, and talking your social media program beyond Facebook and Twitter.

Read more: http://stevefarnsworth.wordpress.com/2010/05/17/impacting-the-sales-cycle-with-social-media-talking-with-david-meerman-scott/

Top Questions About Digital Publishing for Entrepreneurs

Based on 2012 Digital Publishing Industry report published by The Future of Ink, these are the top questions online entrepreneurs want to know about digital publishing.

Read more: http://list.ly/list/1dZ-top-questions-about-digital-publishing-for-entrepreneurs

Yammer Founder David Sacks’ 3 Tips for Tech Entrepreneurs

Launching a technology startup is considerably easier than it used to be. Yammer founder and CEO David Sacks knows this better than a lot of people.

Read more: http://www.entrepreneur.com/article/226045?hootPostID=ce2bd0b553438012d47e0a4e7362f01d

17 Incubators & Accelerators to Help Launch Your Big Idea

Does your company need a boost? Incubators and accelerators can be a great option for any young company or even idea to get off the ground. These programs offer everything from funding, connections with top investors and mentors and collaborative work environments that can last for a few months to a whole year.

Read more: http://under30ceo.com/17-incubators-accelerators-to-help-launch-your-big-idea/

What’s The Smartest Way To Distribute Your Marketing Content To Get Maximum Exposure?

During Joe’s talk at the Vocus User Conference he made a very interesting statement on how to effectively distribute a digital asset for maximum exposure.

Read more: http://stevefarnsworth.wordpress.com/2011/09/22/whats-the-smartest-way-to-distribute-your-marketing-content-to-get-maximum-exposure/

Should You Ever Deviate from your Customer Service Systems

From a customer service systems perspective, though, did this make sense?  Clearly, the Club had systems for membership. Systems for marketing to local residents.  In-gym systems for welcoming people.

Read more: http://askthebusinesslawyer.com/blog/2013/01/26/deviate-customer-service-systems.html

Speaking Gig: Mid-Atlantic Marketing Summit

What’s the next big thing in social media? Well ain’t that the million dollar question! I’m pleased to announce I’ve been invited to join a panel of like-minded people at the Mid-Atlantic Marketing Summit to discuss just that — so join us while we hammer it out! T

Read more: http://lisabyrne.me/2013/03/08/speaking-gig-mid-atlantic-marketing-summit

6 Unavoidable Tasks That Go With Business Blogging

So blogging is a rage, and it has been like that for a while. It also doesn’t seem to lose momentum, which is incredible.

Read more: http://www.rightmixmarketing.com/business-blog/business-blogging-tasks/

4 CEOs Successfully Blogging To Reach Their Company’s Target Audience

As a member of a small business team, I’ve had the opportunity to see firsthand what is required of a CEO and their team members.

Read more: http://stevefarnsworth.wordpress.com/2010/02/28/startup-ceo%E2%80%99s-scrap-traditional-press-take-their-story-directly-to-the-public/

Crowdfunding Investing

Wouldn’t you like to have been Brian Epstein, discovering the Beatles?  Or one of the original investors who backed George Lucas’ first Star Wars movie?  That would be quite the return on your investment, wouldn’t you say?

Read more: http://www.wealthdaily.com/articles/crowdfunding-investing/4046

7 C’s of Captivating Social Media Conversations

Social media and the tools they inspire allow a business or brand to turn communication into interactive dialogue. With the power of social media, anyone eager to create an online presence can take static or one-way communication and turn it into a vibrant, dynamic and energetic conversation.

Read more: http://rebekahradice.com/create-captivating-social-media-conversations/

Senator Warner to entrepreneurs: “Crowdfunding needs your help”

US Senator Mark Warner, who has been touted as a Presidential contender for 2016, showed up at South By Southwest today to speak in support of crowdfunding and urge the startup community to help with efforts to drive it forward.

Read more: http://pandodaily.com/2013/03/09/senator-warner-to-entrepreneurs-crowdfunding-needs-your-help/

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

While many companies have corporate blogs, few do them well. My goal is to share conversations with those doing interesting things in the world blogging and resources that will help you build a business blog that translates words in to sales, and taking it from good enough to great.

Read more: http://stevefarnsworth.wordpress.com/2010/08/25/corporate-blogging-expert-lou-hoffman-part-3/

The 5 Employees Every Small Business Needs

 

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