Fresh Business Info –Thursday, March 14, 2013

How Can You Use Twitter To Beat The Competition?

Lot’s of people will say Twitter is good for your business, but can you take it a step further? How can you use Twitter to stay ahead and beat the competition? Mark Schaefer is a noted blogger and author who consults with business to help answer these kinds of questions.

Read more: http://stevefarnsworth.wordpress.com/2011/12/26/how-can-you-use-twitter-to-beat-the-competition/

The Most Important Phrase You’ll Ever Say in a Meeting

The most important phrase you’ll ever say in a meeting isn’t “Please” or “Thank you.” It isn’t “How are you?” to open the meeting or “What are the next steps?” to close the meeting. No, the most important phrase you’ll ever say in a meeting is:

Read more: http://www.linkedin.com/today/post/article/20130311145611-15077789-the-most-important-phrase-you-ll-ever-say-in-a-meeting

Some of the weirdest marketing gimmicks we saw at SXSW

It’s hard to stand out in a crowd of thousands, so some companies went big with their marketing stunts. Here were some of our favorites from the weekend.

Read more: http://gigaom.com/2013/03/11/some-of-the-weirdest-marketing-gimmicks-we-saw-at-sxsw/

Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017

The growth of ecommerce, which already accounts for about 8% of total retail sales in the U.S., is expected to outpace sales growth at bricks-and-mortar stores over the next five years, reaching $370 billion in sales by 2017. By that time, ecommerce is expected to account for a full tenth of all retail sales in the U.S.

Read more: http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Read more: http://www.briansolis.com/2013/03/the-gap-between-social-media-and-business-impact-introducing-the-6-stages-of-social-business-transformation/

How Risky Is Your Online Business?

When you run your business online, it’s easy to think that risk planning and mitigation is not necessary for your tiny, online micro businesses.

Read more: http://www.leawoodward.com/how-risky-is-your-online-business/

20 Social Media Marketing Blogs You Should Read in 2013

Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Read more: http://blog.heyo.com/20-social-media-marketing-blogs-you-should-read-in-2013/

Infographic: The State of Social Ads

While this infographic provides some insight into each social medium’s advertising platform, I wish it would take a step further and actually discuss what works well on these advertising platforms.

Read more: http://www.marketingtechblog.com/social-ads-infographic/#ixzz2NU8MdJRD

Why Your Outbound Marketing Strategy is Failing

There’s a temptation by those of us in the inbound marketing industry to discount outbound marketing. I’ve even read where some inbound marketers have said that there’s no need anymore for outbound marketing

Read more: http://www.marketingtechblog.com/outbound-marketing-strategy/#ixzz2NUDrGYHg

Choose your customers first

It seems obvious, doesn’t it? Each cohort of customers has a particular worldview, a set of problems, a small possible set of solutions available. Each cohort has a price they’re willing to pay, a story they’re willing to hear, a period of time they’re willing to invest.

Read more: http://sethgodin.typepad.com/seths_blog/2013/03/choose-your-customers-first.html

5 Creative Ways to Use LinkedIn Company Pages

A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Read more: http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages/?utm_source=twitterfeed&utm_medium=twitter

Content Marketing for Small Business

In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house.

Read more: http://www.verticalmeasures.com/content-marketing-2/content-marketing-for-small-business

Archive of Our March Twitter Chat on Creating Women’s Leadership Positions

This Monday, we had the honor and pleasure of welcoming Ja-Naé Duane to be our guest expert on the subject of No Women, No Excuse: Creating female leadership positions where there are none“.

Read more: http://womengrowbusiness.com/2013/03/archive-of-our-march-twitter-chat-on-creating-womens-leadership-positions

Kristin Hall of Google: Mobile Importance in Affiliate Marketing #AMDays

Meet Kristin Hall, a seasoned online marketer who heads up Google Affiliate Network‘s Publisher Development team. At Affiliate Management Days SF 2013 (April 16-17, 2013), Kristin will be representing Google on the keynote panel devoted to the role of the affiliate network.

Read more: http://smallbiztrends.com/2013/03/affiliate-marketing-mobile-amdays.html

Don’t Waste Another Networking Opportunity: 6 Tips for Following Up

If you’re lucky enough to be at this year’s South by Southwest festival in Austin, Texas, here are two words to the wise: follow up

Read more: http://www.entrepreneur.com/article/226026

What You Must Know About Marketing to Baby Boomers

As they enter their senior years, Baby Boomers are still one of the most powerful consumer demographics in the U.S. What do you need to know to target Boomers today?

Read more: http://www.networksolutions.com/smallbusiness/2013/03/what-you-must-know-about-marketing-to-baby-boomers

How to Buy More Time, Re-Focus on Growth and Boost Business Success!

I’ve said it time and time again. As entrepreneurs, time is our most valuable commodity.

Read more: http://www.chrisducker.com/smart-entrepreneurs-buy-time

Are You Investing in Future Links?

We SEOs are obsessed with numbers, fact. And, we often take it to the extreme. Often our decisions are based solely on data we receive from software packages we use.

Read more: http://dailyseotip.com/are-you-investing-in-future-links/3125

This Week in Social Media

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they’re working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.

Read more: http://www.scottmonty.com/2013/03/this-week-in-social-media.html

Can the FTC Save Uber?

In 1984, the Federal Trade Commission released a report that explained why taxis could charge customers exorbitant prices for dismal service. The simple reason, according to the 176-page study: lack of competition in the market.

Read more: http://www.slate.com/articles/technology/future_tense/2013/03/uber_lyft_sidecar_can_the_ftc_fight_local_taxi_commissions.html

The 1 Thing Every Business Executive Must Understand About Social Media

Social media is still in its infancy, and many business executives still don’t understand how to Ieverage it for their organizations, large or small.

Read more: http://www.linkedin.com/today/post/article/20130207152835-15077789-the-1-thing-every-business-executive-must-understand-about-social-media

“You’re Creeping Me Out!” The Dark Side of Social Networking

Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message.

Read more: http://www.businessesgrow.com/2013/03/13/dark-side-of-social-networking/

Video Pick: Creating the Right Company Culture

Most of us know how important culture is to a company. (In fact, studies show that culture explains 89% of whether an employee will thrive or fail in an organization!)

Read more: http://www.thedailymuse.com/entrepreneurship/video-pick-creating-the-right-company-culture/

3 Unpopular Habits of Truly Successful Entrepreneurs

I love listening to interviews with successful entrepreneurs.The nuggets and stories they share are like motivational crack. I can pop in a Mixergy or Mitch Joel interview on the way to a meeting and I’ll be bouncing off the walls once I get there!

Read more: http://under30ceo.com/3-unpopular-habits-of-truly-successful-entrepreneurs

Julia Hartz: How She Grew Eventbrite Into A Multi-Million Dollar Event Company

I recently caught up with Julia Hartz, who is the Co-Founder & President of Eventbrite.com, a popular platform that gives you all the online tools you need to bring people together for an event and sell tickets.

Read more:  http://www.forbes.com/sites/danschawbel/2013/03/13/julia-hartz-how-she-grew-eventbrite-into-a-million-dollar-event-company/

4 Steps to Becoming a Transformational Leader

You can be a good manager without being a good leader. You can be a good leader without being a good manager. You can be a good leader without being a transformational leader.

Read more: http://quickbase.intuit.com/blog/2013/03/13/4-steps-to-becoming-a-transformational-leader/

5 Content Marketing Mistakes that Even the Pros Make

Do you feel overwhelmed with content marketing?  As simple as it sounds, it’s easy to forget that there’s just as much marketing involved as there is content creation.

Read more: http://www.quicksprout.com/2013/03/11/5-advanced-content-marketing-mistakes-that-even-the-pros-make/

5 Creative Ways to Use LinkedIn Company Pages

Does your business have a LinkedIn company page?Have you noticed how other businesses are using LinkedIn lately?A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Read more: http://www.socialmediaexaminer.com/5-creative-ways-to-use-linkedin-company-pages/

The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]

In this week’s episode of Marketing Smarts, I speak with Steven Bushong, SVP of marketing operations at the Disney ABC Television Group.

Read more: www.marketingprofs.com/podcasts/2013/10300/marketing-operations-steven-bushong-disney-abc

When your selling your website

What your about to read is a summary of the process that we use to filter, value, prepare and sell websites.

Read more: http://www.brokercorp.com/ultimate-sell-my-website-guide/

The Evolution of Social Business: Six Stages of Social Business Transformation

Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side,

Read more: http://www.altimetergroup.com/research/reports/evolution-social-business

$50 million Virgin Mobile investment deal announced

Virgin Mobile Middle East & Africa have announced a $50 million investment, from leading financial institution Gulf Investment Corporation (GIC).

Read more: http://www.virgin.com/media-and-mobile/news/virgin-mobile-middle-east-africa-receives-support-for-expansion

10 Entrepreneur Quotes Leading to Hiring Mistakes

Every startup with any traction quickly reaches a point where they need to hire employees to grow the business.

Read more: http://blog.startupprofessionals.com/2013/03/10-entrepreneur-quotes-leading-to.html

The good times are back and marketing is fun again

I imagine that it was fun to be a consumer products marketer in the 1960s and 1970s! Looking at it from afar and without having been there, I assume you only needed to focus on a few television networks and the biggest budgets won the war.

Read more: http://www.webinknow.com/2013/03/the-good-times-are-back-and-marketing-is-fun-again.html

TopRank in New York: Creative Content Marketing & Maximizing Social Advertising

The organizers of this year’s SES New York couldn’t have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing.

Read more: http://www.toprankmarketing.com/newsroom/toprank-ses-new-york

10 Tips to Save Money on Tax Prep

In my family, tax prep is quick, cheap, and easy. Why? Because my dad is a CPA and has been preparing my taxes for me since I filed for the very first time more than a decade ago. But you don’t need to have an immediate family member with a finance degree to get free or deeply-discounted tax prep. Instead, my dad and I teamed up to bring you ten tips that – whether you’ve got a simple return or a complicated one – will help you cut costs.

Read more: http://bargainbabe.com/2013/03/07/10-tips-to-save-money-on-tax-prep/

The Guide to US Census Data for Local SEO

As tax time nears in the United States, it’s hard not to wonder what exactly all that money is being spent on. Instead of getting into politics, I’d rather describe something our taxes do pay for and how it can help you plan an effective local SEO strategy.

Read more: http://www.seomoz.org/blog/the-guide-to-us-census-data-for-local-seo

How All Businesses Can Leverage Online Promotions

The Internet has, in many respects, leveled the marketing playing field. Sure, big brands have bigger resources, but every business has a big opportunity to take advantage of growing trends online. I often say that social media is the “great equalizer of our time,” and it’s just as true for marketers as it is for the average user.

Read more: http://www.huffingtonpost.com/dave-kerpen/how-all-businesses-can-le_b_2713552.html

4 Startup Tenets for Extreme Focus on Customers

New product startups rightfully begin with a heads-down focus on creating the ultimate product – whether it’s a new technology, a new look and ease of use, or a new low-cost delivery approach. Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it.

Read more: http://www.scottsdale.com/column-story/Startup-Professionals-Musings/4-Startup-Tenets-for-Extreme-Focus-on-Customers-/630#.UUCPCGRw3VM.twitter

15 Things That Will Help You Make Your First Sale Online

Landing new business is tough – whether you’re doing it offline via cold calling, networking, mailshots etc. or online with blogging, social media, webinars and more. Either way, you have plenty of barriers to overcome.

Read more: http://www.leawoodward.com/15-things-that-will-help-you-make-your-first-sale-online/

74% of businesses believe user experience is key for improving sales

Increased customer satisfaction (72%) and customer loyalty (44%) were also popular responses, however few business appear convinced of the cost-saving benefits of improving the user experience.

Read more: http://econsultancy.com/bd/blog/62336-74-of-businesses-believe-user-experience-is-key-for-improving-sales

Zappos Case Study: Getting More Leads with Social

Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies.

Read more: http://www.business.com/blog/getting-more-leads-with-social

Ask An Expert: How can we increase engagement on our social networks

This is a challenge that plagues businesses of all sizes, across all verticals. There are longstanding myths that social doesn’t work well for B2B companies, or that a company must be huge in order to attract enough social fans to see any sort of worthwhile engagement.

Read more: http://www.toprankmarketing.com/newsroom/expert-social-engagement

Can Small Businesses Really Do Their Own SEO

Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

Read more: http://www.wolf-howl.com/seo/can-small-businesses-do-seo/

Is WordPress Better For SEO than Blogger?

Matt Cutts answer to a question made on Google Webmaster Central about which is better for SEO, WordPress or Blogger. What do you think his answer is?

Read more: http://www.bizsugar.com/Technology/is-wordpress-better-for-seo-than-blogger

How to Spread the Word Through Content Marketing

Content marketing, the creation of original written and visual materials used to generate leads, is becoming increasingly popular online–because it works. According to the Content Marketing Institute, 91 percent of B2B marketers and 86 percent of B2C marketers are employing the technique, and more than half of both groups plan to increase their efforts in 2013.
Read more: http://www.entrepreneur.com/article/225940#ixzz2NXY9ncJS

Content Marketing for Small Business

In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house.

Read more: http://www.verticalmeasures.com/content-marketing-2/content-marketing-for-small-business/

10 Questions to Ask Before Quitting Your Job to Start a Business

Giving up the security of a full-time job to start your own business is a risky, often stressful move. “The biggest reason people don’t end up quitting is the fear of uncertainty.
Read more: http://www.entrepreneur.com/article/226035#ixzz2NXZuDnVh

Injecting Fun Into Marketing Can Produce Great Results

People love a good laugh. And when it comes to adding humor to your marketing strategy, sometimes having a little fun can produce some amazing benefits. Whether a silly office joke or a Seinfeld episode, people respond positively to the lighthearted parts of life.

Read more: http://www.v3im.com/2013/03/injecting-fun-into-marketing-can-produce-great-results/#ixzz2NXaDDtIR

Battle For The Marketing Budget

Social is as social does. That’s me doing my best attempt to channel Forrest Gump. Why? Because like in the movie, this expression essentially signifies that people will follow what others do, often without knowing why. Sometimes it’s important simply because everyone else is doing it.

Read more: http://networkingexchangeblog.att.com/types/webinar/powering-productivity-through-mobility-management/battle-for-the-marketing-budget

Obama to Talk Cybersecurity With Top Business Leaders

President Barack Obama will meet with various CEOs Wednesday afternoon to discuss cybersecurity during a week in which administration officials have been putting an intense spotlight on the issue.

Read more: http://mashable.com/2013/03/13/obama-cybersecurity-leaders/

3-Step Guide To Recruiting Social Influencers [Infographic]

Social endorsements from influencers can be a great way to spread the word about your brand, but finding the right influencers and reaching out to them in the right way is a skill that requires tact and finesse.

Read more: http://socialtimes.com/recruiting-social-influencers_b121268

Online Privacy Concerns: Marketers vs Consumers

In researching our recent report, Marketers from Mars, we found that the majority of marketers and consumers are generally positive about the way the internet is evolving to benefit consumers. When it comes to issues of online privacy, over three quarters of both marketers and consumers agree that it’s a big concern.

Read more: http://blog.exacttarget.com/blog/socially-creative-and-delivered/online-privacy-concerns-marketers-vs-consumers

Marketing Matters: The Importance of Influencers

Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and online influencers.

Read more: http://mashable.com/2013/03/12/klout-perks-marketing/

What Facebook Graph Search means for Marketers [Infographic]

Facebook Graph Search is predicted to change the way people search online. Facebook Graph Search is predicted to change the way people search online.

Read more: http://www.bizsugar.com/Marketing/what-facebook-graph-search-means-for-marketers-infographic

How to Create A Digital Marketing Strategy and Why You Need One

In today’s technological world, businesses need to change the way they go about their marketing. Traditional marketing methods are simply not as effective as they once were, as more and more consumers turn to the Internet to find businesses selling the products and services they are seeking. In order to reach these consumers, businesses need to create a digital marketing strategy that will effectively reach their target audience in order to produce the highest ROI possible.

Read more: http://www.shoutmeloud.com/how-create-digital-marketing-strategy.html

How to get your coworkers to share company news on social networks

The press release is crafted, released, and, as the tremendous marketing guru that you are, you forward this great information to all of your company’s employees for them to shout from the rooftops!

Read more: http://socialfresh.com/how-to-get-your-coworkers-to-share-company-news-on-social-networks

3 Marketing Lessons from the Fortune 500’s Best B2B Companies

As a follow-up to the article I wrote for ClickZ the other day, I wanted to talk a bit more about the use of technology and the adoption of best practices in large B2B organizations

Read more: http://blog.exacttarget.com/blog/mathew-sweezey/3-marketing-lessons-from-the-fortune-500s-best-b2b-companies

Do You Trust Your Content?

Looking at most B2B marketing, the answer is clearly “no, you don’t.” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process.

Read more: http://b2bdigital.net/2013/03/12/do-you-trust-your-content/

The Gap Between Social Media and Business Impact: 6 stages of social business transformation

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Read more: http://www.briansolis.com/2013/03/the-gap-between-social-media-and-business-impact-introducing-the-6-stages-of-social-business-transformation/

Google: Panda To Be Integrated Into The Search Algorithm (Panda Everflux)

Matt Cutts, Google’s head of search spam, announced at SMX West today that their Panda algorithm will soon be more integrated into their overall continuous algorithm updates.

Read more: http://searchengineland.com/google-panda-to-be-integrated-into-the-search-algorithm-panda-everflux-151528

11 Must-Read Authors For Every Professional

Great authors teach us, motivate us, inspire us, and make us think. For professionals, great authors can change the way we work, help us realize new opportunities, build a business, and lead others.

Read more: http://www.linkedin.com/today/post/article/20130307183525-15077789-11-must-read-authors-for-every-professional?_mSplash=1&rs=false

Appinions – A Big Step Forward for Influence Marketing

Appinions is an influence marketing platform that uses natural language processing and a patented algorithm to extract opinions from over 6,000,000 data sources per day in order to identify who is influential on specific topics

Read more: http://influencemarketingbook.com/appinions-a-big-step-forward-for-influence-marketing/

9 Business Books That Will Change Your Life

Great leaders learn every day, and reading great books is the one of the best ways to learn. I’ve been fortunate enough to read some excellent books over the last fifteen years – books that have inspired me to change the way I see the world, my business, and the opportunities in front of me.

Read more: http://www.linkedin.com/today/post/article/20130211165231-15077789-9-business-books-that-will-change-your-life

The art and mystery of startup valuation, or why is my company worth more than nothing

Valuation should be determined on two primary factors and, ultimately, should be agreed in discussion. The two factors are future value growth and equity position. Any existing cash investment is certainly an important datum and sacrifices made by the founders are worthy of note but, adding all those up does not create a defensible valuation.

Read more: http://anthillonline.com/the-art-and-mystery-of-startup-valuation-or-why-is-my-company-worth-more-than-nothing

How to Generate Buzz for Your Startup Product

 

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