Amy Webb is the CEO of Webbmedia Group, an award-winning digital strategy and ideas agency that advises Fortune 500 and Global 1000 companies, media organizations, foundations, governments, universities and other groups around the world.
Read more: http://mashable.com/2013/03/04/sxsw-panels/
About 18 months ago, I blogged about some impending changes to cookie laws in the EU, and potential ramifications for marketers.
It’s almost March 8th, which means it’s almost International Women’s Day. To mark the event this year, I thought I would share with you my top 10 women who rock the social media sphere.
When the idea of content marketing started being thrown around, traditional marketers handled it like it they were playing a game of hot potato. They passed it off as quickly as they received it. How is this going to work? Write some content, plunk up it up on your website and ta-da? Who thinks that will ever work…
In today’s cutthroat climate of business competition, burying your head in the sand to focus on your startup is a sure-fire way to fail. That’s why competitive intelligence is such a vital component to any new startup; it gives you the chance to see what others in your field are doing and implement changes in your strategy before it’s too late.
In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about ….
In the last, but certainly not the least, of my Leadership Atlanta CEO/President interviews, we were able to spend an hour and a half with Steve Cahillane, President of Coca-Cola Americas.
You’ve probably noticed that we’ve given the Enterprise Nation website a makeover – we hope you find it smarter, more eyecatching and easier to use.
How is your company doing in social? Are you engaging customers, fans, and potential customers? Are you doing it better than your competitors?
Small and micro-businesses in the UK are missing out on getting their voices heard by Government, new Enterprise Nation research reveals.
The ability to trade isn’t often thought of as a human right, but it’s vitally important. But by refusing to fix the planet, are we ending the possibility for trade in the future?
The fundamental premise of this blog is that given how rapidly the economy is changing, everyone will need to develop a familiarity with entrepreneurial thought and action. On the Board: A New Way Forward for Women’s Corporate Leadership.
That’s the feeling I had recently as my school, The George Washington University School of Business (GWSB), launched the groundbreaking On the Board program, the elite fellowship program designed to prepare and place women leaders on corporate boards.
You’ve a brand new blog or an older one, but no one knows about is existence; it is like having a brick and mortar business, but people not knowing its physical address.
There seems to be no shortage of people, eager to give their unrequested advice to business owners. I have been thinking about this a lot lately.
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts.
Searching for files, folders, or applications on your computer has never been easier. There are a ton of search utilities that’ll get the job done for you, but which ones are worth your time and money?
Deductions are an offset to your revenue, limiting the amount of taxes you’ll pay on your revenue. Unfortunately, some small businesses fail to take every write-off they’re entitled to and wind up overpaying their taxes.
A recent visual study released by Intuit comes to some interesting conclusions, including that tablet’s uses are especially suited for small business, and those same small businesses are the most active in adopting the devices.
So what’s the big deal with social media anyways? It seems that everyone is jumping on the bandwagon of tweeting, posting, and Instagram-ing. Apart from being trendy however, social media, if used right, can be a powerful tool for any entrepreneur. If you are starting a business and don’t find a need to use social media, you should seriously reconsider. Here are some reasons why it is important.
Based on the results of a survey among small business owners commissioned by software developer and publisher Serif in 2012, 74% of small businesses’ websites are not yet optimized for mobile devices
It’s no secret, if you own a small business, the methods of advertising and getting customers have drastically changed. Even in the last few years, tons of different social media platforms and mobile marketing programs have emerged onto the scene and tend to be the standard form of advertising now
Pinterest is an image based social network which saw phenomenal growth in 2012. Current estimates suggest Pinterest is worth somewhere between $1.5 and $2.5 billion, having so far raised $138 million.
Does your company need a boost? Incubators and accelerators can be a great option for any young company or even idea to get off the ground. These programs offer everything from funding, connections with top investors and mentors and collaborative work environments that can last for a few months to a whole year.
Concept? Check. Experienced Team? Check. Working product? Check. Customers? Check. But getting there sure has been interesting.
For marketers, having a Facebook brand page to attract fans sounds like a must-have. Yet at the same time, most marketers probably still wonder what the real value of a Facebook fan is. That is, of course, unless you can get them to actually buy a product.
Last week, we laid out the most important advice anyone ever gave us. It also got me thinking about the most important thing anybody ever said to me.
Hubert Joly, the new chief at Best Buy, has made a bold move to totally revamp the culture at the struggling consumer electronics big box chain
Imagine being a part of a company with no bosses, upper-level management, or HR where bonuses, hirings, and firings were all determined by peer consensus.
Goldberg says he’s going to get back into the content game and create another media company. And he says he’s going to make an even bigger fortune doing it
There’s no question that your online presence has become an important part of your business or organization. Between your own website, social media sites, and search engines like Google and Bing, lots of time must be invested to ensure you’re visible to your customers.
If you’re lucky enough to be heading to this year’s South By Southwest festival in Austin, Texas in the next couple of days, here are two words to the wise: follow up.
For many entrepreneurs, the experience would have been more than enough reason to quit and scramble inside. But Rosenberg — a Navy veteran who served in Iraq and other volatile regions — had endured far worse.
I don’t write frequently about B2B marketing automation, primarily because there’s a wealth of information already available on the subject
I first heard of a computer way back in the early 80s. I was a snotty kid happy climbing trees and raising hell. In those days, the highlight of my life used to be reading the latest Nancy Drew book. One day my mother came home with some big news – she had to go to some training program in Mumbai to learn about a new device called ‘computer’ which would replace the typewriter.
Are you wondering if you can leverage the potential of affiliate marketing in your niche? Internet marketing brings you infinite possibilities in terms of expanding your business. But you only have so many hours in the day. What if you could have a virtual sales force working hard to help you sell more?
There comes a point at which your business needs a change and a big one at that; it’s time for your company to consider rebranding.
There are some instances that traveling for business becomes somewhat stressful. Delayed flights and too much expense on car rentals occur.
Leonardo DiCaprio’s role in a new Jim Beam commercial is only 4 words long, yet its effectiveness is making waves in cyberspace. The commercial has made headlines on both Time Magazine and the Daily Mail.
Since small business owners wear so many hats, they can make mistakes. However, mistakes in managing and operating a business can threaten the organization’s long-term viability. Consequently, it’s important to identify the organizational priorities never to overlook or neglect. Here are 11 of the most common mistakes.
If you’ve been in marketing for even a few years, that statistic is a little mind-blowing. I mean, we knew it was coming. The internet has made information so easy to get and easy to give out. And this trend has been ramping up for years.