You banged it out in the tradition of Tolstoy or Hemingway, typing away in the wee hours of the morning or late at night when everyone was sleeping. You fueled yourself with caffeine and junk food. In fact, you can’t remember your last full night of sleep.
Branding your business is a delicate task that requires constant refinement and effort. There are several components of establishing a brand, including designing a logo and developing a slogan, but many small business owners stop just shy of creating an immersive experience that can actively engage consumers. Prospects don’t learn to identify your company on their own – it’s your responsibility to seek them out and ensure that your brand is informative and memorable.
Kinky Boots, the new Broadway musical about a drag queen who helps rescue a family business, dominated today’s Tony nominations. It racked up 13 nods across categories, including best musical, director and score. With music from pop icon Cyndi Lauper and book by award-winning writer Harvey Feirstein, the production follows protagonist Charlie Price as he tries to save his family business.
Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.
Read more: http://www.copyblogger.com/ebook-marketing
Get Ready for the Big Leagues: Three Hot, User-Friendly Tech Tools That Will Elevate Your Business From Semi-Pro to Pro
I am on a mission to help women entrepreneurs grow sustainable businesses as easily, quickly and painlessly as possible — which is why I focus on doing so with technology.
If you own a business, it is most likely that you already have a LinkedIn account. In the unlikely event of not having an account, it is highly recommended that you immediately register for one, as LinkedIn can be an extremely rewarding tool to attract new customers for your business.
If timing is a critical factor in starting a business, then those interested in small business start-ups should take heed of growing trends in the society. A number of industries are seeing significant growth regardless of slow economic conditions. These businesses offer plenty of opportunity for new entrepreneurs in 2013.
Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling.
Without question– The best part about working here at BrandMakerNews is the opportunity we have to connect with incredible urban entrepreneurs all over the world. Even though we may all work from different sides of the country (or the world for that matter) we’re able to easily swap resources, inspiring thoughts and valuable content with each other through our Twitter streams.
If you’ve been waiting to advertise on Twitter but haven’t been able to, your wait may be over. The popular social network has ended its invite-only advertising program, opening the platform to all businesses in the U.S., the company announced today.
I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially.
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest — the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all?
Almost everyone dreams of running up his own business and becoming successful in it. And who would not love the idea of becoming a boss, managing his own time, and reaping the fruits of his own labor.
After three years of slow roll outs and testing with specific partners, Twitter’s Senior Director of Product for Revenue Kevin Weil just announced the general availability of its advertising options for all US business.
Social media is on the forefront of every business’s mind, as it should be. Millions of users check their various social media sites multiple times a day, which makes it essential for small and large businesses.
When I was a little girl, I remember learning about constructive and destructive criticism. I just couldn’t understand how someone telling me or anyone else that we were doing something wrong could actually help a situation. I felt that telling a person what they were doing wrong was just plain mean…
It’s been a buzz-filled several weeks for heavy-hitting women in business, kicked off by the debate around Yahoo CEO Marissa Mayer’s controversial memo banning telecommuting at the tech giant and culminating with conversation around Facebook COO Sheryl Sandberg’s new memoir,
Read more: http://www.entrepreneur.com/slideshow/226438
It’s come to just about everyone’s attention that Twitter is HUGE. Twitter is used by almost every company, every celebrity, every wannabe celebrity, and every band to update clients on their goings-on, as well as inform future clients of their services.
Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, we both identified the market pains, definitions, workflows, and solutions brands are and want to achieve. As part of this ongoing coverage to look at all the elements of the people, process, and technology,
If you’re a young woman dreaming of leaning into the world of entrepreneurship, Sarah J. Robbins at Entrepreneur has some words of inspiration from six young women who have been there, done that, and want to share their experiences with the up-and-coming generation of women who want to make it happen in the world of business.
At its best, the relationship between sales and marketing is like a fresh romance. Sales still tells marketing it appreciates all the hard work and revenue contribution. Marketing thanks sales for bringing home the big checks. Each department is in sync with the other, and even knows a little about what its counterpart is thinking. They finish each other’s sentences. Other departments look on with envy and nausea.
When you’re launching a startup, you need to attract the best, brightest and hungriest people you can find to join your team. Once they’ve been in place for a few years, though, holding onto those talented employees is not always easy. They are often motivated and independent, and a few may see working with you as a step toward going into business on their own.
When an employee is engaged, they are very much your biggest brand advocates. They preach the benefits of your products and are enthusiastic in dealing with the public. These employees want the organization to be successful, not just themselves. Your customers first point of interaction with your organization is often through your employees. This first interaction is often make-or-break for first time customers, if you fail to make a good impression they may leave and never return.
For sure, online marketers who make sense of big data will be able to build customer experiences around hard data and evidence, rather than on hunches and guesswork. Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart.
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.
The Bozzuto Group, Abdo Development and Pritzker Realty Group today announced that Brookland Works, the first of three luxury apartment communities that will make up Monroe Street Market, has commenced residential leasing.
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
There are a staggering 200 million blogs worldwide today, and as many as four million blog posts published per day. Yet with so much competition, most blog posts go virtually unread. Writing a blog is an excellent way for a professional to become a better writer, drive leads for a business, and express oneself. But nobody wants their writing to go unread. And no matter how successful you are, surely your blog could do better.
We’ve all heard how freelancers and solopreneurs are using social media to market their businesses. If you’ve already delved into blogging, LinkedIn, Facebook, Twitter or other social media platforms, you’ll appreciate how much time and effort these tools can suck out of your day.
It’s simple. Google+ added Interactive Posts to its social-media arsenal months ago, allowing for all of those interesting and enlightening posts shared through Google+ to now have a formal call to action embedded within each post.
The buzz continues to grow about Facebook Home — Facebook’s new integration on Android devices that emphasizes updates from social media. We’ve also featured the entire collection of offbeat Facebook Home video ads released to market the Home family of apps. But in case you missed that, check out one of the funnier videos below:
As I said in the post, when I started Conversation Agent, after the launch and heavy use of portals as the online one-stop place to find things, often tied to a free email account, being online and establishing an identity was tied mainly to having a blog.
Over the years, Fallon has grown a huge presence on social media. He has more than 8.5 million followers on Twitter, and regularly makes his fans and their comments part of his show.
For nearly a year now, the SEC has delayed implementing critical legislation passed by broad, bipartisan Congressional agreement that would greatly improve the ability of America’s small-business owners to raise critical capital. The NSBA-supported JOBS Act—if implemented according to Congressional intent—would provide eased complexity for small businesses seeking investment.
Read more: http://www.nsba.biz
The platform is a step up from self-reporting on a time sheet, and its versatility extends to the management of remote contract workers who bill on an hourly basis. Further, employers can use it in lieu of a time clock at a shop or restaurant to thwart time-card fraud; PayrollHero’s facial-recognition software prevents buddy punchers and ghost employees from clocking in. (This happens more often than you might think at SMBs that employ hourly workers.)
So, is social media consuming our lives or is it on the decline? Probably neither, but let’s dig a little deeper into their findings:
Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic.
According to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes.
Content marketing is a precise art. It is an art because it relies on creativity for its successful consummation. It is precise because the right type of content, aimed at the right kind of people in the right type of place at the right time, will facilitate the achievement of your online marketing goals.
Pinterest has the ability to drive massive amounts of traffic to websites – this includes blogs. In fact Pinterest has become the highest traffic generator for some blogs. An example is Ana White’s carpentry blog where Pinterest is the top referring site, sending 6000 visitors a day.
So, I thought, who achieves things that very few do? I made a list of the top 10 entrepreneurs that I learn from daily. Then I thought, which things are they doing that could really help more people? When I emailed the idea to my Fast Company editor, she came back with something I found valuable:
Tax time is over, and those Americans who are expecting a refund are already making plans to spend it. How? A study of Twitter feeds by IQ Agency found that as of early April, 65 percent of Americans already knew how they planned to spend their tax refunds.
Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.
Several months ago, I wrote this on my personal blog, because it didn’t (at the time) seem like it was “BrandSavant” material. In the months that passed, two things happened: one, Posterous–the host of my personal blog–was bought by Twitter, and Twitter made the company-but-not-user-friendly decision to shutter Posterous, so I need to preserve this content by the end of the month or lose it. Lesson learned (and for you, I hope.)
Even in today’s professional business world, I run across endless grammatical errors in my business dealings. While most typos are forgivable, others cause confusion and don’t provide a good impression.
Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food!
How can your brand send a clear signal that cuts through the overwhelming noise of today’s social-powered marketplace? The trick is to always be sharing the information your customers are looking for. Join Wildfire and industry expert Jay Baer to learn why:
Strapped for funding to keep your startup afloat? Maricel Rivera shares 9 free productivity tools worth checking out.
The more technology automates our lives, the less time we seem to have each day. Any available second is filled with responding to e-mail, managing social media sites, and dealing with billing and payroll. Aside from sacrificing sleep, many business owners aren’t sure how to squeeze an extra fifteen minutes out of a day, let alone an hour or two.
I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially.
Some people don’t get Pinterest yet, but did you know that it was the fourth largest traffic referrer for all U.S. websites in 2012? It’s time for YOU to get with the program and start pinning! Talking with writers in the APE Community for Authors, Publishers and Enterpreneurs, I found that many people were overwhelmed by the options for social media and not sure how to use Pinterest.
When starting up a new business one of the first things you should consider is what legal structure you will use. For small businesses in the UK there are four common structures to consider:
Having a website incorporated into your overall business marketing and growth strategy is not an ‘additional’ thought process anymore – its a necessity. On top of this, gone are the days where a static ‘brochure’ style site is going to ‘do the job’ in getting people interested in buying your products, or working with your company.
In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group. POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media.
Five years ago I was 22, ambitious and inexperienced, and ready to start life as an adult. I had just landed a great job at 20th Century Fox Films and a crystal-clear vision for the future. I was on track to become a film studio executive.
Google Fiber, the fiber-optic, broadband Internet network infrastructure that Google rolled out to the Kansas City area and now is poised to roll out to Austin, Texas and Provo, Utah is a huge disruptive force to traditional ISPs.
For a long time marketers have been viewed as ‘fluffy’ colleagues that develop television advertising, and spend inordinate hours in agencies and wine bars devising their creative strategies. Most media coverage of marketers has traditionally (and is still) focused on award winning television campaigns and the big associated budgets.
As soon as I read the headline and the lede, I cringed. I know Katherine Stone. What could have been a wonderful opportunity for her has made her feel like crawling under a rock and had her apologizing to husbands and mom bloggers everywhere.
While device makers remain focused on manufacturing new shiny objects, they’ve left a hole in the market when it comes to fabricating products for toting around technology — a gap entrepreneurs are all too eager to fill.
Mastered the basics of marketing automation? If the answer is yes, I’m guessing you’ve already begun reaping the rewards of your initial automation efforts. I’m also surmising that your CRM system is busy collecting plenty of customer and prospect data, and you’re actively engaged on multiple social channels. At this point, you might even have a little extra time in your schedule to dive into your RSS feed, or take a longer smoothie break.
The Small Business Marketing Report is a bi-weekly audio podcast co-hosted by myself and Sean Clark. In each episode we look at the challenges and identify the opportunities greeting small business and startups as they tackle online marketing and social media.
According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity. According to a recent eMarketer post, only 32 percent of small business owners think social media marketing is an effective tool in today’s digital bazaar.
It used to be that the business landscape was a man’s world. Times are changing! Today, women are wielding more and more power on both sides of the business transaction. First, let’s look at some facts from the consumer side. In family purchases that involve two adults (a woman and a man) women make:
As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean?
Many people dream of owning their own business. While being your own boss (and the boss of others) certainly has its perks, it also has its downside. Like Uncle Ben told young Spiderman, with great power comes great responsibility.
One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. I couldn’t disagree more. Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling.
I’ve previously written about how important the power of gratitude is. In fact, I believe it is the most powerful marketing strategy that can be utilized by any business owner.
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Small business owners are constantly on the search for solutions. They want to know how to run a smart, swifter business. Furthermore, they want it to happen sooner rather than later. In today’s tech-savvy and fast-paced society, it makes sense that SMBs are looking for instant gratification when it comes to their hard working paying off.
Even when your startup is a one-man show and lots of fun, a “business” needs some discipline and controls to keep it from being defined as a hobby by investors, and assure some financial return. Like it or not, you are now entering the dreaded realm of specifying and documenting “formal business processes.” The right question is “What is the minimum that I need?”
Prospective customers do not want to hear from you unless you have something to offer that makes their life easier. It is really that simple. Today’s buyer wants to control every step of the buying process. If your efforts to win their business do not recognize this undeniable fact, you are likely repelling them with your marketing automation.
Whether they’ve been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that “magic” doesn’t just happen by itself. From Warby Parker’s sensible pricing and do-gooder ways to lululemon’s sense of community and Hipmunk’s aww, so cute mascot, these brands have figured out how to work their way into customers’ hearts, minds and wallets.
Because – let’s face it – there isn’t much that’s authentic about social media. There’s lots of spin, cherry-picking, and bright-side propaganda from both individuals and brands going on. Few people and brands are truly genuine about their attitudes, personalities and opinions on social channels.
Mark Schaefer gave me this advice on blogging: “Disclosing your own heart and your own story is hard but makes for the best blog posts.” I have decided to accept his challenge and tell my story today. It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success:
ESCO Communications, an Indianapolis-based audio/visual equipment installer, has provided health insurance for its 100 employees for more than 40 years, but when CEO Chip Roth was faced with 40 percent price hike on the company’s plan last year, he realized he needed to make a change.
Here is the sneaky little secret of content marketing. You don’t need to have the best product or service to win. You don’t need to be the best marketer to win. You don’t even have to create the best content to win. You just need to be first and overwhelming.
Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services